For brick-and-mortar retailers, Local Inventory Ads are pivotal in bridging the gap between online searches and in-store purchases. These ads inform potential customers of the availability of products at nearby physical stores. Google, th…
Google has rolled out a new feature for retailers that could be a game changer: Pickup Later . Advertisers will have the ability to showcase items that are not currently in stock at a nearby store, but can be purchased online and shipped …
Google Shopping Ads just got more precise! Google has recently introduced Local Inventory Custom Labels which is a brand new capability for Local Inventory Feeds . VersaFeed is proud to be an early participant in this pilot. This developm…
Vehicle Listing Ads (VLAs) are essentially Product Listing Ads (PLAs) for cars. VersaFeed has been managing these since their beta launch in 2021 and has deep expertise in the unique data feeds and ad requirements they involve. If you’re …
Google's pickup options in product feeds are no longer just for Local Inventory Ads (LIA) clients. Understanding what's eligible and how to implement these are critical in keeping up with the competition in the Google Shopping space. Pick…
Most of our local feed work is focused on Google Local Inventory Ads (LIA) —no surprise there, since it’s the biggest game in town. But a lot of clients don’t realize there are other ad platforms that might help push local, in-store produ…
In the paid shopping world, Google continues to be the first channel launched and prioritized for marketing budget. Google’s market share dominates at 87.34% but Bing’s 10.15% has a lot to offer and here’s why you should consider also car…
