Getting the Most out of Social Shopping Feeds
As shoppable ads continue to grow their share of social media ad space it is becoming increasingly important for marketers to ensure that their product feeds are fully optimized specifically for social media ad platforms.
Meta has led the charge integrating shoppable content into social ad campaigns, and their Commerce Manager remains the standard for most social media shopping ads platforms. With Meta’s feed recommendations in mind, here’s a handy list of some ...
Facebook Shops Analysis
Key: FB/IG = Facebook/Instagram
(Note: Facebook Shops is rapidly changing, this information is accurate as of early June 2020)
Facebook Shops was announced on May 19th, 2020 and it immediately generated significant buzz. However, there are many questions on features, required integration efforts, and how much revenue it will ultimately generate for businesses.
What is it?Facebook is enhancing how merchants can list inventory on their FB/IG business 'homepage'. Through a new "Shops ...
