With digital grocery sales on the rise (predicted to account for 20% of all grocery sales by 2026), retailers need to ensure they are keeping up. Google and Meta both offer support for product feed/catalog driven ads that not only help drive more traffic to grocers’ websites but can also help to promote delivery and store pick up/drive to store as well. According to Google, 37% of grocery shoppers said they used a ...

Read more   Google Product Search Meta Product Listing Ads Google Shopping Local Inventory Ads Social Media 

As shoppable ads continue to grow their share of social media ad space it is becoming increasingly important for marketers to ensure that their product feeds are fully optimized specifically for social media ad platforms. Meta has led the charge integrating shoppable content into social ad campaigns, and their Commerce Manager remains the standard for most social media shopping ads platforms. With Meta’s feed recommendations in mind, here’s a handy list of some ...

Read more   Best Practices Social Media 

Key: FB/IG = Facebook/Instagram (Note: Facebook Shops is rapidly changing, this information is accurate as of early June 2020) Facebook Shops was announced on May 19th, 2020 and it immediately generated significant buzz. However, there are many questions on features, required integration efforts, and how much revenue it will ultimately generate for businesses. What is it?Facebook is enhancing how merchants can list inventory on their FB/IG business 'homepage'. Through a new "Shops ...

Read more   Social Media