May 04
2023

Feed Driven Product Ads for Groceries

With digital grocery sales on the rise (predicted to account for 20% of all grocery sales by 2026), retailers need to ensure they are keeping up. Google and Meta both offer support for product feed/catalog driven ads that not only help drive more traffic to grocers’ websites but can also help to promote delivery and store pick up/drive to store as well. According to Google, 37% of grocery shoppers said they used a ...

Read more   Google Product Search Meta Product Listing Ads Google Shopping Local Inventory Ads Social Media 

Mar 20
2023

Price Drop Badge/Annotation on Google

There are many ways Google highlights products when their prices change - specifically lower. The Sale badge and Special Offer annotation (aka Merchant Promotion) do a great job showcasing temporary price cuts on items but there’s another badge that can show up to alert consumers of a good deal. A Price Drop badge will show on the image and in the price section of the PLA, Google will explain what the drop is. Google’s ...

Read more   Google Product Search Product Listing Ads Google Shopping 

Mar 03
2023

Supporting Customer Retention with PLA

With inflation top-of-mind for both merchants and customers, maintaining a loyal base of customers is more crucial than ever in the ecommerce space. Loyalty, however, does not mean you still won’t have to fight to keep those customers. Here are a few tips for highlighting the areas that keep shoppers coming back to your digital storefront: Advertise Free Shipping Ease and speed of delivery are often the deciding factor for consumers overwhelmed with options ...

Read more   Seller Ratings Google Product Extensions Product Listing Ads Google Shopping 

Feb 07
2023

Google's Trusted Store Badge

Earning the Coveted Blue Checkmark Although competition for PLA real estate continues to heat up, there are several small but significant additions that merchants can make to their Google Shopping program to help gain an edge on a crowded SERP. One of these is Google’s “Trusted Store Badge.” This badge appears to the end user similar to the blue check marks already popular on social media platforms. Trusted stores are highlighted on Google Free ...

Read more   Seller Ratings Google Product Listing Ads Google Shopping Google Shopping Actions 

Jan 23
2023

Google Hosted Local Storefront : LIA

Google has been steering advertisers for years now towards the Merchant Hosted Local Storefront, even providing them with 2 options - Basic and Full. Here, we will be covering details around the rarely talked about Google Hosted Local Storefront (GHLSF) . While these are uncommon in today’s SERP, the reality is that there are many advertisers who could likely benefit from this. These are advertisers that can’t meet Google’s requirements even for the “Basic ...

Read more   Google Product Search Google Product Listing Ads Google Shopping Local Inventory Ads 

Dec 22
2022

Google Manufacturer Center :: Part 1

Google's Manufacturer Center is another tool to help brands improve the shopping experience for its products across the Google properties. There are 2 main purposes for using Manufacturer Center: 1Gain insight into your products' aggregated performance across all of Google - Impression and click data (and more) from your efforts and your resellers at the product level.2Control of product content in certain shopping experiences on Google (covered in Part 2)This blog (Part 1 ...

Read more   Google Product Search Google Product Listing Ads Google Shopping 

Oct 24
2022

Regional Availability and Pricing (RAAP) for Grocery Chains on Google Shopping

In response to a growing demand for convenient online shopping, grocery stores are rapidly adapting to increase their digital presence and expand order fulfillment options. With the introduction of Regional Availability and Pricing (RAAP) last year, Google has made regional inventory and price information independent from physical storefronts, focusing on an entirely online end-to-end shopping experience. This feature is available across the Google Shopping network in both paid and free organic shopping listings, allowing merchants ...

Read more   Google Product Search Product Listing Ads Google Shopping Local Inventory Ads 

Oct 11
2022

Shopping Feed Tips for a Smooth Holiday Season

Many things go into preparing for the busy holiday season. Planning budgets for big days, sometimes down to the hour, can be time intensive but can have a large pay off. Reviewing bidding strategies to make sure automation will adjust properly on high volume days will be a headache but is a must. When it comes to preparations involving your programs that leverage a product feed, rest assured that VersaFeed is at your disposal throughout ...

Read more   Google Product Search Meta Bing Shopping Best Practices Product Listing Ads 

Sep 19
2022

Google Gets Smart With Titles

Google has quietly introduced a new "enhancement" to Shopping ad titles, referred to in their [title] attribute documentation as Optimized titles. Google will dynamically prepend product features or attributes to the front of your PLA title using values from the product feed that offer the best match to the customer’s search query, separating these attributes from the product title with hyphens. A real life example of this new feature in action can be found ...

Read more   Google Product Search Google Product Titles Product Listing Ads Google Shopping 

Jul 08
2022

What Happend to CSE's?

For those of us that were online shopping prior to 2013, sites like PriceGrabber.com, Nextag.com, Shopping.com and ShopZilla.com were a big deal. They were the destination for finding the best price for a product you wanted to buy online. Digital advertisers would diligently send data feeds to each of these big players, including "Froogle" (which was Google's Free Listings) and manage their unique account logins, bidding, etc. May 31, 2012 ...

Read more   Google Product Search PPC Product Listing Ads Google Shopping 

May 31
2022

Data Feed Considerations When Replatforming

Over our 16 years in business building data feeds for retail clients, we've experienced quite a number of ecommerce replatforms. Our #1 recommendation on this is to plan for problems. There's always going to be something that comes up but hopefully with preparation and awareness, it will be minimal. Here are things we've observed over the years to help you stay ahead: Losing Google Merchant Center Site Verification & Claim: Make sure your ...

Read more   Google Product Search Google Best Practices AdWords Product Listing Ads Knowledge Base Google Shopping 

Apr 25
2022

Solutions for Availability Restrictions

The steps below can solve for the situations where: The ability to ship a product depends upon the location of the shipping address (referred to as ‘Region’).The price of a product is consistent across all locations and does not change, no matter where the user is located. For any regional pricing situations, the full Regional Availability and Pricing (RAAP) solution is needed. How to Tell Google What Areas You Do Not Ship to Within ...

Read more   Google Product Search Google Best Practices Product Listing Ads Google Shopping 

Apr 08
2022

Inaccurate Availability Warnings for Regional Shipping Limitations

Websites selling items that limit shipping based on location alone will have another hoop they will need to know how to jump through to advertise with Google Shopping ads. A common example of this is any website selling alcohol that can be shipped. With so many various delivery/shipping restrictions on alcohol at the state level and lower, Google Merchant Center needs to be told what areas are off limits (no shipping allowed). Google Merchant ...

Read more   Google Product Search Product Listing Ads Google Shopping 

Mar 03
2022

Preparing for Planned Site Outages

From time-to-time websites need to come offline for maintenance. There's no way of telling Google about this so when they perform their regular checks of your data feed against your site, it sets off a wave of events that can include product disapprovals. So in addition to temporarily pausing your ad campaigns to avoid paying for clicks to a dead site, there is also a step that needs to be taken within your product ...

Read more   Google Product Search Google Best Practices Product Listing Ads Google Shopping 

Jan 24
2022

Google's New Deals Feature

Within the Shopping tab, Google has launched a new feature allowing shoppers to quickly filter out the best product deals of the day. There are a few ways to get there and a few key differences to expect. What Does it Look Like and How to Find it When an applicable search query such as "deals", "sales", "promotions", "Black Friday", etc occurs on the Shopping tab, Google is prompted to redirect to this new Deals ...

Read more   Google Product Search Google Product Listing Ads Google Shopping 


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