Each year Google updates their Google Merchant Center (GMC) feed specification with modest changes to how merchants should submit their product data. This year is no different and Google has just announced the changes as follows: Changes available now:Two new attributes are now available to submit: product_highlight and product_detail. These attributes let you submit additional product data to Google in a generic fashion. product_highlight allows you to submit bulleted lists of product highlights. product_detail ...

Read more   Google Product Search Google Best Practices Product Listing Ads Google Shopping 

Google recently announced that they now offer an option for Free Product Listings on Google Shopping. This change went into effect in the US at the end of April with an expected Global rollout by the end of the year. What does this mean? Some of the digital real estate on the Google Shopping tab is now free through the “Surfaces across Google” program in the Merchant Center. What does it NOT mean? That Google ...

Read more   PPC On a Budget Google Best Practices Product Listing Ads Google Shopping 

OverviewVersaFeed PriceWatch monitors your product prices compared to other vendors on the web. Using this information, PriceWatch enables clients to adjust their advertising strategies accordingly. Have the lowest price on a popular product? Use PriceWatch to increase bids to maximize exposure. Alternatively, is a product not priced competitively? Use PriceWatch to remove products or lower bids to save costs. TechnicalPriceWatch monitors pricing over 24 hour periods and enables merchants to use this data in two ...

Read more   PPC Bidding PPC Google AdWords Product Listing Ads Google Shopping 

Use Performance Metrics Sales: Check your sales vs. spend statistics often and adjust bidding as needed. The best part of Google Shopping Campaigns (GSC) is the newly available performance tracking metrics. Select the "Dimensions" tab and then change the dropdown "View" to "Shopping" and select "Product Type", "Brand", or "Item ID". Note: Make sure your AdWords conversion tracking is configured properly! » https://support.google.com/adwords/answer/1722054 Click "Columns" then "Customize Columns" and make ...

Read more   PPC Bidding PPC Best Practices AdWords Product Listing Ads Knowledge Base Google Shopping 

CreationGoogle Shopping Campaigns (GSC) can be created by clicking"+ Campaign" then "Shopping" within AdWords. After the new campaign is created, new options of note are: 1.Campaign priority: If there are multiple Google Shopping Campaigns with bids on the same items, this setting chooses which campaign will receive priority. Previously, the highest bid would always be used.2.Inventory filter: prevents items in the feed from even reaching this AdWords campaign). VersaFeed recommends leaving this ...

Read more   PPC Bidding PPC Best Practices AdWords Product Listing Ads Knowledge Base Google Shopping 

Google Shopping Campaigns (GSC) are a new way to list merchants' product inventory on Google Shopping and Google Product Listing Ads. The overall architecture of the system is still very similar: merchants send inventory feeds to Google, create an AdWords campaign that specifies bids/budgets, monitor results, and adjust bids/budgets as needed. Auto targets > SubdivisionsGSC changes how you create the AdWords campaign to set bids/budgets on your items. Instead of auto targets and ...

Read more   PPC Bidding PPC AdWords Product Listing Ads Google Shopping 

Google Shopping Manager, or GSM, is VersaFeed's online software toolset that enables retailers to easily list their inventory on Google Shopping and Google Product Listing Ads. VersaFeed manages the technical details so merchants can make straightforward executive decisions on budgets and bidding. Watch the screencast below of Google Shopping Manager Overview: Watch Google Shopping Manager Overview on YouTube » GSM consists of 3 main parts: Data Feed CreationBid ManagementReporting & AnalysisLet's take a look at ...

Read more   PPC Bidding AdWords Product Listing Ads Google Shopping Screencast 

As the new Google Shopping approaches, retailers (at a minimum) will need to create a new Google AdWords component to ensure their products continue listing. The steps below detail this process. Please keep in mind that retailers looking for a more robust solution should consider signing up for VersaFeed's Google Shopping Manager (GSM) product. Note (A): the instructions below assume that your Google Merchant Center account is active and receiving up-to-date product feeds (VersaFeed ...

Read more   Google Product Search PPC Bidding Google AdWords Product Listing Ads Google Shopping 

Google Announced on May 31st, 2012 that over the next several months they will be overhauling Google Product Search into a pay-per-click (PPC) environment, and will rebrand this product as Google Shopping. Google Shopping will rely heavily on the Google AdWords Product Listing Ad format which VersaFeed has supported for over a year (Google PLA's, Google AdWords Product Listing Ads, Product Listing Ads: Google AdWords Done Right). Google's official announcements:http://googlecommerce.blogspot ...

Read more   Google Product Search PPC Google AdWords Product Listing Ads Google Shopping 

Summary: How to promote your products, on a budget, using Google AdWords Advertising. The most popular form of online advertising is, far and away, Google AdWords. It is a proven platform that, when configured properly, can drive massive traffic to your website. The problem is, AdWords is extremely complex and professional management can cost a fortune. However, there is an elegant solution to this problem: Google AdWords Product Listing Ads Utilizing Product Listings Ads, you ...

Read more   Google AdWords Product Extensions Product Listing Ads Google Shopping 

What Are Product Listing Ads? Product Listing Ads, or PLA's, are a new ad format on the Google AdWords Network. Google has been beta testing these ads for a year, and as of November 11th, 2010, are now allowing all U.S. retailers to utilize the new format. Below are two screenshots demonstrating what these new ads look like (click to enlarge): Notice in both of these examples the ads with images in the ...

Read more   Google Product Search AdWords Product Listing Ads Google Shopping