May 07
2020

Free Product Listings on Google Shopping

Google recently announced that they now offer an option for Free Product Listings on Google Shopping. This change went into effect in the US at the end of April with an expected Global rollout by the end of the year. What does this mean? Some of the digital real estate on the Google Shopping tab is now free through the “Surfaces across Google” program in the Merchant Center. What does it NOT mean? That Google ...

Read more   PPC On a Budget Google Best Practices Product Listing Ads Google Shopping 

Oct 31
2019

VersaFeed PriceWatch

OverviewVersaFeed PriceWatch monitors your product prices compared to other vendors on the web. Using this information, PriceWatch enables clients to adjust their advertising strategies accordingly. Have the lowest price on a popular product? Use PriceWatch to increase bids to maximize exposure. Alternatively, is a product not priced competitively? Use PriceWatch to remove products or lower bids to save costs. TechnicalPriceWatch monitors pricing over 24 hour periods and enables merchants to use this data in two ...

Read more   PPC Bidding PPC Google AdWords Product Listing Ads Google Shopping 

Mar 26
2014

Google Shopping Campaigns: Best Practices

Use Performance Metrics Sales: Check your sales vs. spend statistics often and adjust bidding as needed. The best part of Google Shopping Campaigns (GSC) is the newly available performance tracking metrics. Select the "Dimensions" tab and then change the dropdown "View" to "Shopping" and select "Product Type", "Brand", or "Item ID". Note: Make sure your AdWords conversion tracking is configured properly! » https://support.google.com/adwords/answer/1722054 Click "Columns" then "Customize Columns" and make ...

Read more   PPC Bidding PPC Best Practices AdWords Product Listing Ads Knowledge Base Google Shopping 

Mar 21
2014

Google Shopping Campaigns: Details

CreationGoogle Shopping Campaigns (GSC) can be created by clicking"+ Campaign" then "Shopping" within AdWords. After the new campaign is created, new options of note are: 1.Campaign priority: If there are multiple Google Shopping Campaigns with bids on the same items, this setting chooses which campaign will receive priority. Previously, the highest bid would always be used.2.Inventory filter: prevents items in the feed from even reaching this AdWords campaign). VersaFeed recommends leaving this ...

Read more   PPC Bidding PPC Best Practices AdWords Product Listing Ads Knowledge Base Google Shopping 

Mar 20
2014

Google Shopping Campaigns: Overview

Google Shopping Campaigns (GSC) are a new way to list merchants' product inventory on Google Shopping and Google Product Listing Ads. The overall architecture of the system is still very similar: merchants send inventory feeds to Google, create an AdWords campaign that specifies bids/budgets, monitor results, and adjust bids/budgets as needed. Auto targets > SubdivisionsGSC changes how you create the AdWords campaign to set bids/budgets on your items. Instead of auto targets and ...

Read more   PPC Bidding PPC AdWords Product Listing Ads Google Shopping 

Jun 02
2012

Google Product Search Transitions To Google Shopping

Google Announced on May 31st, 2012 that over the next several months they will be overhauling Google Product Search into a pay-per-click (PPC) environment, and will rebrand this product as Google Shopping. Google Shopping will rely heavily on the Google AdWords Product Listing Ad format which VersaFeed has supported for over a year (Google PLA's, Google AdWords Product Listing Ads, Product Listing Ads: Google AdWords Done Right). Google's official announcements:http://googlecommerce.blogspot ...

Read more   Google Product Search PPC Google AdWords Product Listing Ads Google Shopping 

Dec 10
2010

Recommended Comparison Shopping Engines

Our core recommendation is to maximize your product exposure on free shopping engines first. There are three of note: Google Product Search, Bing Shopping, and TheFind. These three free shopping engines, once properly tuned, can provide a solid stream of new customers to your website with no pay-per-click fees. The only downside is that competition is fierce among the free shopping engines. Having an optimized product data feed created by VersaFeed will help ensure your ...

Read more   PPC On a Budget Best Practices 

Aug 16
2010

Bidding Strategies for PPC Shopping Engines

Bidding strategies are important for PPC (pay-per-click) shopping engines. All major shopping engines (with the exception of Google Product Search and Bing Shopping) are PPC, and most allow for a variable bid. To be successful on sites like Shopzilla, PriceGrabber, Amazon Product Ads, and NexTag, you must have a competent bidding strategy. There are two important tasks to consider: Initial bidding strategyOngoing bidding strategiesInitial Bidding Strategy Don't list your inexpensive products.For example, it ...

Read more   PPC Bidding PPC Best Practices 


Schedule Demo

Our sales engineers are happy to set up a time for you to preview VersaFeed's software.
Please tell us a little bit about your business and we'll get back to you ASAP.












* Required field

VersaFeed Requirements

  • No firearms or accessories, medical supplies, vitamins or supplements
  • Minimum Google Shopping budget of $20,000/month
  • Minimum inventory size of 1,000 products
  • Minimum 6-month commitment on all plans

Human Test Image