With ChatGPT becoming ubiquitous across the digital landscape, VersaFeed researched the most effective ways to integrate this tech into paid media data feeds. Our early testing indicates that product titles, categories, and descriptions can be successfully enhanced with ChatGPT to improve KPIs. While this early testing has been limited and drawing broad conclusions would be premature, we have found: [Title] enhancements are most effective for boosting impressions and trafficChatGPT can be used to create unique ...

Read more   Google Product Search Meta PPC Google Product Titles Product Listing Ads Google Shopping Social Media AI 

The Returns annotation has become a common Shopping Ad element this past year. Google first required the return policy to be set up in the Google Merchant Center to showcase on Shopping Ads but slowly started trying to estimate for brands based on website crawls. If you see a notation saying "most items", it means the policy isn't properly set up in GMC and is serving as a disclaimer. Updating the return policy in ...

Read more   Google Product Search PPC Google Best Practices Product Listing Ads Google Ad Annotations 

For those of us that were online shopping prior to 2013, sites like PriceGrabber.com, Nextag.com, Shopping.com and ShopZilla.com were a big deal. They were the destination for finding the best price for a product you wanted to buy online. Digital advertisers would diligently send data feeds to each of these big players, including "Froogle" (which was Google's Free Listings) and manage their unique account logins, bidding, etc. May 31, 2012 ...

Read more   Google Product Search PPC Product Listing Ads Google Shopping 

Google recently announced that they now offer an option for Free Product Listings on Google Shopping. This change went into effect in the US at the end of April with an expected Global rollout by the end of the year. What does this mean? Some of the digital real estate on the Google Shopping tab is now free through the “Surfaces across Google” program in the Merchant Center. What does it NOT mean? That Google ...

Read more   PPC On a Budget Google Best Practices Product Listing Ads Google Shopping 

OverviewVersaFeed PriceWatch monitors your product prices compared to other vendors on the web. Using this information, PriceWatch enables clients to adjust their advertising strategies accordingly. Have the lowest price on a popular product? Use PriceWatch to increase bids to maximize exposure. Alternatively, is a product not priced competitively? Use PriceWatch to remove products or lower bids to save costs. TechnicalPriceWatch monitors pricing over 24 hour periods and enables merchants to use this data in two ...

Read more   PPC Bidding PPC Google AdWords Product Listing Ads Google Shopping 

Google Shopping Campaigns (GSC) are a new way to list merchants' product inventory on Google Shopping and Google Product Listing Ads. The overall architecture of the system is still very similar: merchants send inventory feeds to Google, create an AdWords campaign that specifies bids/budgets, monitor results, and adjust bids/budgets as needed. Auto targets > SubdivisionsGSC changes how you create the AdWords campaign to set bids/budgets on your items. Instead of auto targets and ...

Read more   PPC Bidding PPC AdWords Product Listing Ads Google Shopping 

Google Announced on May 31st, 2012 that over the next several months they will be overhauling Google Product Search into a pay-per-click (PPC) environment, and will rebrand this product as Google Shopping. Google Shopping will rely heavily on the Google AdWords Product Listing Ad format which VersaFeed has supported for over a year (Google PLA's, Google AdWords Product Listing Ads, Product Listing Ads: Google AdWords Done Right). Google's official announcements:http://googlecommerce.blogspot ...

Read more   Google Product Search PPC Google AdWords Product Listing Ads Google Shopping 

Our core recommendation is to maximize your product exposure on free shopping engines first. There are three of note: Google Product Search, Bing Shopping, and TheFind. These three free shopping engines, once properly tuned, can provide a solid stream of new customers to your website with no pay-per-click fees. The only downside is that competition is fierce among the free shopping engines. Having an optimized product data feed created by VersaFeed will help ensure your ...

Read more   PPC On a Budget Best Practices 

Bidding strategies are important for PPC (pay-per-click) shopping engines. All major shopping engines (with the exception of Google Product Search and Bing Shopping) are PPC, and most allow for a variable bid. To be successful on sites like Shopzilla, PriceGrabber, Amazon Product Ads, and NexTag, you must have a competent bidding strategy. There are two important tasks to consider: Initial bidding strategyOngoing bidding strategiesInitial Bidding Strategy Don't list your inexpensive products.For example, it ...

Read more   PPC Bidding PPC Best Practices