Each year, VersaFeed helps businesses explore the Amazon Marketplace and evaluate the challenges it presents.  We even maintain a list of marketplace providers that we partner with. However, many businesses decide the risk is not worth the reward. This articles explore the challenges of listing on the Amazon Marketplace to help determine the best answer for your business: is Amazon a fit? Some of the common challenges that must be evaluated: An approximate 15% revenue ...

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VersaFeed believes that keeping data feed companies and marketplace integrators separate is in everyone's best interest. These two types of channels require very different tech, and merchants deserve a best-in-class solution for feeds AND marketplaces. And, while some companies do provide "all in one" solutions, we have seen the significant challenges merchants face when using these impractical tools. To that end, VersaFeed maintains relationships with several marketplace tech providers: interested in listing your inventory ...

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In addition to the steps VersaFeed must take (previous article), merchants must also undertake action to integrate with Buy on Google. Merchants will need to: Receive new orders from Buy on Google listingsConfirm back to Google once an order has been shippedProcess the so-called "unhappy" path (returns and cancellations)There are three primary ways for clients to accomplish these tasks: 1 Utilize Google Merchant Center (GMC) to manually manage the entire process.GMC enables customer ...

Read more   Google AdWords Google Checkout Google My Business Marketplaces Google Shopping Actions 

VersaFeed supports Buy on Google in several ways. VersaFeed will optimize and tune your product feed -- taking your standard Google Merchant Center feed and getting it ready for Buy on Google listings. The product feed is the primary method of sending product information to Google and is therefore critical to a successful Buy on Google rollout. VersaFeed does the following to prepare a merchant for Buy on Google:1Begin to increase the frequency of product ...

Read more   Google AdWords Google Checkout Google My Business Marketplaces Google Shopping Actions 

Buy on Google (formerly "Google Shopping Actions" and "Google Express") is generally considered Google's platform to compete with Amazon. It's a marketplace system where customers find products, checkout, and pay on Google.com--never visiting the merchant’s website directly. Consumers can find products on Google web properties (most notably search) as well as Google Assistant (using their voice on an Android phone or Google Home speaker). There are hints that Google will also ...

Read more   Google Google Checkout Google My Business Marketplaces Google Shopping Actions 

VersaFeed is pleased to announce support for marketplaces through three new vendor partnerships. These partnerships enable VersaFeed clients to participate in marketplaces like Amazon and eBay. VersaFeed scoured the web looking for best-in-class partners: we reviewed forums, blogs, industry newsletters, and even spoke with senior leadership at many marketplace vendors. The three marketplace partners below are the best in a huge field of contenders. (VersaFeed receives no compensation or referrals from these vendors, they were ...

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