Over our 16 years in business building data feeds for retail clients, we've experienced quite a number of ecommerce replatforms. Our #1 recommendation on this is to plan for problems. There's always going to be something that comes up but hopefully with preparation and awareness, it will be minimal. Here are things we've observed over the years to help you stay ahead: Losing Google Merchant Center Site Verification & Claim: Make sure your ...

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Part 2 of our Google Merchant Center inaccurate price/availability suspension warning screencast series. Here we cover the gory details of what Google expects your structured data to look like, including examples with variants (size/color variations that may be priced differently). Links referenced in the video: Part 1: Google Suspension Warnings for Price/Availability GMC Structured Data OverviewGMC and Schema.org Attributes ExplainedGoogle Structured Data Testing Tool

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This video discusses Google Merchant Center suspension warnings for price and/or availability violations. John reviews the various parts of your website and data feed to help merchants understand what the real issues are and how to fix. Part 2: Structured Data Help for Google Price/Availability Suspensions

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VersaFeed is excited to announce the release of a highly anticipated new feature: Timed Feed Modifications. This new feature allows users to schedule complex feed changes anytime in the future without manual oversight. Need to setup promotions or launch new products at midnight on Saturday? With feed mods, changes can be setup in advance ensuring a better night's sleep for marketing and technical teams! Setup1Create/edit the desired feed modification.2In the Schedule section ...

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VersaFeed’s new Change History feature allows users to quickly and easily search for changes made to an account: see which login made a change, when it was made, and exactly what was changed. This powerful feature allows users to efficiently investigate deviations in the feeds and effectively answer the questions of why and how: Did the item count increase/decrease due to a change in the source date or because an exclusion rule was ...

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VersaFeed's new source feed config tools enable users to control source feed import settings and schedules at a granular level. You will find this area by navigating to Products > Import Settings. Import SettingsThis tab handles configuration of where to access source files (FTP, SFTP, HTTP, etc.) and what type of file to expect (CSV/TSV/XML). It allows for multi-file imports, specifying file name patterns, download retries, and error checking (e.g., when to ...

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VersaFeed's web dashboard now allows users to drag, drop, and sort columns directly in the UI. Drag and drop column headers: Sort ascending and descending: Combined with a wealth of other VersaFeed features, the new drag/drop/sort enables users to effectively stay on the Versa website and avoid moving data in/out of spreadsheets. Drag/drop/sort functionality is available for all VersaFeed users today.

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This article provides technical details on how to add Google Ads KPI's to your VersaFeed account (an overview of the feature in general can be found here). Please click here to login and read the full article. Not a current client or agency? Contact VersaFeed today to see how we can help with your Google product feed.

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VersaFeed's FeedBack system now integrates Google Shopping campaign key performance indicators (KPIs) like ROAS, Revenue, Cost, and other metrics. Using these KPIs, VersaFeed clients can create Custom Labels, view reports, and generally integrate advanced performance-based logic into their Google Shopping campaign strategies. Please click here to login and read the full article. Not a current client or agency? Contact VersaFeed today to see how we can help with your Google product feed.

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Today, VersaFeed launches a simpler way to check dynamic product attributes for feed searches and modification/exclusion rule interfaces. Searches like "is Brand in Title" or "is MPN in the Description" have always been available in VersaFeed — but today they become much easier to implement with Dynamic Attribute Comparisons. Dynamic Attribute Comparisons can be utilized with any feed search, feed modification, or exclusion rule. When creating these filters and rules, simply click the down arrow ...

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When delivering a product feed to a new destination VersaFeed clients have two options: (A)Create a "dupe" feed. — This is not actually creating another feed within the VersaFeed system, but simply sending an already existing feed to another destination. This is done by adding "Secondary Destinations" within the "Feed Settings" config.(B)Create a new feed. — Actually have the VersaFeed team create a new full-fledged feed. The new feed can be modeled to be ...

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When creating optimized product feeds you will often receive additional "supplemental" file data in Excel or CSV that is separate from your product source feed. This supplemental data might contain GTINs, optimized titles, cost-of-goods data — anything really. VersaFeed's Supplemental Files feature allows users to seamlessly import the new data and integrate it into your product feeds. The supplemental file might be a one-time file that will not change. Or, it might be data hosted ...

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VersaFeed's new FTP and SFTP activity monitor enables clients and agencies to easily view details and history on file transfers to and from ftp.versafeed.com. This allows users to answer questions like: When does the daily source feed arrive and what is its name?Is the daily (or hourly) source feed arriving consistently?Was a file actually sent to VersaFeed and how big was that file?What is the IP address that is ...

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VersaFeed has expanded on its already existing feed "Compare" feature (previously described here). When you select the "Compare imports" option, you're telling VersaFeed that you want to see the differences between feeds created at two different times. To enable this tool, first click "Options" and then the "Compare imports" checkbox in the Options pane. 5 main areas of the "Compare" feature: 1.Select which imports to compare — Select the two different dates from the ...

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Users can now quickly execute the same feed search on a previous or future data feed import. In the example below, we are searching a source product feed for Nike products on 4/13/18. Frequently, we'll want to execute the same search on the previous day, or the next day. This can now be done by clicking the up or down arrows next to the date: Up arrow — same search on the next ...

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