Feb 13
2020

Structured Data Help for Google Price/Availability Suspensions

Part 2 of our Google Merchant Center inaccurate price/availability suspension warning screencast series. Here we cover the gory details of what Google expects your structured data to look like, including examples with variants (size/color variations that may be priced differently). Links referenced in the video: Part 1: Google Suspension Warnings for Price/Availability GMC Structured Data OverviewGMC and Schema.org Attributes ExplainedGoogle Structured Data Testing Tool

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Feb 10
2020

Google Suspension Warnings for Price/Availability

This video discusses Google Merchant Center suspension warnings for price and/or availability violations. John reviews the various parts of your website and data feed to help merchants understand what the real issues are and how to fix. Part 2: Structured Data Help for Google Price/Availability Suspensions

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Jan 21
2020

Timed Feed Modifications

VersaFeed is excited to announce the release of a highly anticipated new feature: Timed Feed Modifications. This new feature allows users to schedule complex feed changes anytime in the future without manual oversight. Need to setup promotions or launch new products at midnight on Saturday? With feed mods, changes can be setup in advance ensuring a better night's sleep for marketing and technical teams! Setup1Create/edit the desired feed modification.2In the Schedule section ...

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Oct 21
2019

Detailed Change History Tracking

VersaFeed’s new Change History feature allows users to quickly and easily search for changes made to an account: see which login made a change, when it was made, and exactly what was changed. This powerful feature allows users to efficiently investigate deviations in the feeds and effectively answer the questions of why and how: Did the item count increase/decrease due to a change in the source date or because an exclusion rule was ...

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Apr 17
2019

Advanced Source Feed Configuration and Scheduling

VersaFeed's new source feed config tools enable users to control source feed import settings and schedules at a granular level. You will find this area by navigating to Products > Import Settings. Import SettingsThis tab handles configuration of where to access source files (FTP, SFTP, HTTP, etc.) and what type of file to expect (CSV/TSV/XML). It allows for multi-file imports, specifying file name patterns, download retries, and error checking (e.g., when to ...

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Apr 16
2019

Drag, Drop, and Sort VersaFeed Columns

VersaFeed's web dashboard now allows users to drag, drop, and sort columns directly in the UI. Drag and drop column headers: Sort ascending and descending: Combined with a wealth of other VersaFeed features, the new drag/drop/sort enables users to effectively stay on the Versa website and avoid moving data in/out of spreadsheets. Drag/drop/sort functionality is available for all VersaFeed users today.

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Oct 03
2018

Setting up Google Ads KPI Integration

This article provides technical details on how to add Google Ads KPI's to your VersaFeed account (an overview of the feature in general can be found here). Please click here to login and read the full article. Not a current client or agency? Contact VersaFeed today to see how we can help with your Google product feed.

Read more   Best Practices AdWords Knowledge Base Google Shopping Client Account 

Oct 02
2018

VersaFeed's FeedBack system now integrates Google Shopping campaign key performance indicators (KPIs) like ROAS, Revenue, Cost, and other metrics. Using these KPIs, VersaFeed clients can create Custom Labels, view reports, and generally integrate advanced performance-based logic into their Google Shopping campaign strategies. Please click here to login and read the full article. Not a current client or agency? Contact VersaFeed today to see how we can help with your Google product feed.

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Aug 07
2018

Simpler "Is Brand in Title" Dynamic Attribute Comparisons

Today, VersaFeed launches a simpler way to check dynamic product attributes for feed searches and modification/exclusion rule interfaces. Searches like "is Brand in Title" or "is MPN in the Description" have always been available in VersaFeed — but today they become much easier to implement with Dynamic Attribute Comparisons. Dynamic Attribute Comparisons can be utilized with any feed search, feed modification, or exclusion rule. When creating these filters and rules, simply click the down arrow ...

Read more   Product Titles Knowledge Base Client Account 

Jul 11
2018

New Feed Destination: To Dupe, Or Not To Dupe?

When delivering a product feed to a new destination VersaFeed clients have two options: (A)Create a "dupe" feed. — This is not actually creating another feed within the VersaFeed system, but simply sending an already existing feed to another destination. This is done by adding "Secondary Destinations" within the "Feed Settings" config.(B)Create a new feed. — Actually have the VersaFeed team create a new full-fledged feed. The new feed can be modeled to be ...

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Jul 02
2018

Importing Additional Product Data with Supplemental Files

When creating optimized product feeds you will often receive additional "supplemental" file data in Excel or CSV that is separate from your product source feed. This supplemental data might contain GTINs, optimized titles, cost-of-goods data — anything really. VersaFeed's Supplemental Files feature allows users to seamlessly import the new data and integrate it into your product feeds. The supplemental file might be a one-time file that will not change. Or, it might be data hosted ...

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Apr 26
2018

View FTP/SFTP Activity in VersaFeed Dashboard

VersaFeed's new FTP and SFTP activity monitor enables clients and agencies to easily view details and history on file transfers to and from ftp.versafeed.com. This allows users to answer questions like: When does the daily source feed arrive and what is its name?Is the daily (or hourly) source feed arriving consistently?Was a file actually sent to VersaFeed and how big was that file?What is the IP address that is ...

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Apr 25
2018

Additional Compare Tools for Data Feed Differences

VersaFeed has expanded on its already existing feed "Compare" feature (previously described here). When you select the "Compare imports" option, you're telling VersaFeed that you want to see the differences between feeds created at two different times. To enable this tool, first click "Options" and then the "Compare imports" checkbox in the Options pane. 5 main areas of the "Compare" feature: 1.Select which imports to compare — Select the two different dates from the ...

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Apr 25
2018

Search Previous or Next Feed Rapidly

Users can now quickly execute the same feed search on a previous or future data feed import. In the example below, we are searching a source product feed for Nike products on 4/13/18. Frequently, we'll want to execute the same search on the previous day, or the next day. This can now be done by clicking the up or down arrows next to the date: Up arrow — same search on the next ...

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Apr 25
2018

Search "Any Field" in Data Feeds

VersaFeed now provides clients an option to search "Any Field" in both source product feed searches and output product feed searches like Google, Facebook, Criteo, and others. For example, if a company has a product code "NK653" and wants more information on this product, it's hard to know if that is a SKU, MPN, Style ID, or other attribute. Searching using VersaFeed's "Any Field" method enables you to find this product easily. Here ...

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VersaFeed Requirements

  • No firearms or accessories, medical supplies, vitamins or supplements
  • Minimum Google Shopping budget of $20,000/month
  • Minimum inventory size of 1,000 products
  • Minimum 6-month commitment on all plans

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