May 31
2022

Data Feed Considerations When Replatforming

Over our 16 years in business building data feeds for retail clients, we've experienced quite a number of ecommerce replatforms. Our #1 recommendation on this is to plan for problems. There's always going to be something that comes up but hopefully with preparation and awareness, it will be minimal. Here are things we've observed over the years to help you stay ahead: Losing Google Merchant Center Site Verification & Claim: Make sure your ...

Read more   Google Product Search Google Best Practices AdWords Product Listing Ads Knowledge Base Google Shopping 

Apr 25
2022

Solutions for Availability Restrictions

The steps below can solve for the situations where: The ability to ship a product depends upon the location of the shipping address (referred to as ‘Region’).The price of a product is consistent across all locations and does not change, no matter where the user is located. For any regional pricing situations, the full Regional Availability and Pricing (RAAP) solution is needed. How to Tell Google What Areas You Do Not Ship to Within ...

Read more   Google Product Search Google Best Practices Product Listing Ads Google Shopping 

Mar 03
2022

Preparing for Planned Site Outages

From time-to-time websites need to come offline for maintenance. There's no way of telling Google about this so when they perform their regular checks of your data feed against your site, it sets off a wave of events that can include product disapprovals. So in addition to temporarily pausing your ad campaigns to avoid paying for clicks to a dead site, there is also a step that needs to be taken within your product ...

Read more   Google Product Search Google Best Practices Product Listing Ads Google Shopping 

Jan 24
2022

Google's New Deals Feature

Within the Shopping tab, Google has launched a new feature allowing shoppers to quickly filter out the best product deals of the day. There are a few ways to get there and a few key differences to expect. What Does it Look Like and How to Find it When an applicable search query such as "deals", "sales", "promotions", "Black Friday", etc occurs on the Shopping tab, Google is prompted to redirect to this new Deals ...

Read more   Google Product Search Google Product Listing Ads Google Shopping 

Dec 16
2021

Merchant Promotion vs Sale Price Annotations / Badge

Google steadily introduces enhancements to Shopping ads and before you can execute, you have to know how to choose the right approach. When product prices are discounted during a sale, there are 2 common options that websites will utilize to communicate the price cut. Taking a look at the product landing page can typically clue you in on what to do next to ensure that your ads effectively promote this offer. Discount Shown on Landing ...

Read more   Google Product Search Google Best Practices Product Extensions Product Listing Ads Google Shopping 

Oct 26
2021

How to Set Up a Google Merchant Promotion

Check EligibilityGoogle Merchant Promotions are only applicable to use in certain situations. See the comprehensive list of Promotion Policies Quick Points: Coupon codes are ONLY REQUIRED for Free/Discount Shipping offers. Google does NOT require them for % off on merchandise. HOWEVER, if they are needed to make the promo function properly on the site, then they should be submitted with the promo details.The promo should offer an ADDED benefit. Google Shopping policies state that ...

Read more   Google Product Search Google Product Listing Ads Google Shopping Client Account 

Jun 22
2020

Google Feed Specification 2020 Updates

Each year Google updates their Google Merchant Center (GMC) feed specification with modest changes to how merchants should submit their product data. This year is no different and Google has just announced the changes as follows: Changes available now:Two new attributes are now available to submit: product_highlight and product_detail. These attributes let you submit additional product data to Google in a generic fashion. product_highlight allows you to submit bulleted lists of product highlights. product_detail ...

Read more   Google Product Search Google Best Practices Product Listing Ads Google Shopping 

May 07
2020

Free Product Listings on Google Shopping

Google recently announced that they now offer an option for Free Product Listings on Google Shopping. This change went into effect in the US at the end of April with an expected Global rollout by the end of the year. What does this mean? Some of the digital real estate on the Google Shopping tab is now free through the “Surfaces across Google” program in the Merchant Center. What does it NOT mean? That Google ...

Read more   PPC On a Budget Google Best Practices Product Listing Ads Google Shopping 

Oct 31
2019

VersaFeed PriceWatch

OverviewVersaFeed PriceWatch monitors your product prices compared to other vendors on the web. Using this information, PriceWatch enables clients to adjust their advertising strategies accordingly. Have the lowest price on a popular product? Use PriceWatch to increase bids to maximize exposure. Alternatively, is a product not priced competitively? Use PriceWatch to remove products or lower bids to save costs. TechnicalPriceWatch monitors pricing over 24 hour periods and enables merchants to use this data in two ...

Read more   PPC Bidding PPC Google AdWords Product Listing Ads Google Shopping 

Apr 12
2019

Merchant Integration with Google Shopping Actions

In addition to the steps VersaFeed must take (previous article), merchants must also undertake action to integrate with Google Shopping Actions, or GSA. Merchants will need to: Receive new orders from GSAConfirm back to GSA once an order has been shippedProcess the so-called "unhappy" path (returns and cancellations)There are three primary ways for clients to accomplish these tasks: 1 Utilize Google Merchant Center (GMC) to manually manage the entire process.GMC enables customer service ...

Read more   Google AdWords Google Checkout Google My Business Marketplaces Google Shopping Actions 

Apr 12
2019

VersaFeed Integration with Google Shopping Actions

VersaFeed supports Google Shopping Actions in several ways. VersaFeed will optimize and tune your product feed -- taking your standard Google Merchant Center feed and getting it ready for Google Shopping Actions, or GSA. The product feed is the primary method that GSA receives product information and is therefore critical to a successful GSA rollout. VersaFeed does the following to prepare a merchant for GSA:1Begin to increase the frequency of product updates being pushed into ...

Read more   Google AdWords Google Checkout Google My Business Marketplaces Google Shopping Actions 

Apr 12
2019

Google Shopping Actions Overview

Google Shopping Actions (GSA) is generally considered Google's platform to compete with Amazon. It's a marketplace system where customers find products, checkout, and pay on Google.com--never visiting the merchant’s website directly. Consumers can find products on Google web properties (most notably search) as well as Google Assistant (using their voice on an Android phone or Google Home speaker). There are hints that Google will also surface products in GSA on TV ...

Read more   Google Google Checkout Google My Business Marketplaces Google Shopping Actions 

Nov 07
2018

VersaFeed & Google Local Inventory Ads

Google Local Inventory Ads ("LIA") show ads on Google to potential customers who are interested in physically purchasing items from nearby stores. If your retail business does significant in-store transactions and/or has many brick and mortar locations, LIA could be a very important revenue stream. LIA has existed since 2014 and has grown significantly since then. Google continues to add features to LIA and actively promote it — meaning it is likely a technology that ...

Read more   Google Google Shopping Google My Business Local Inventory Ads 

Jan 10
2017

Using FeedBackSM to Chart, Diagnose, and Fix Google Data Feeds

VersaFeed has released a powerful new feature called FeedBack, which enables merchants to see detailed information on the health and status of their data feed. FeedBack will appear as a new top-level menu item in the client accounts and can be launched by navigating to FeedBack > Google. FeedBack charts various issues and metrics in your Merchant Center feed and AdWords account over the last 30 days. In the upper right, you can click "60" or ...

Read more   Google Knowledge Base Google Shopping Client Account 

May 19
2014

Migrating From Google Shopping Manager (GSM) to Google Shopping Campaigns (GSC)

Google has re-launched Product Listing Ads with their recently announced Google Shopping Campaigns (GSC). This article details how GSM users can migrate their existing GSM campaign to GSC and mange GSC with feed modifications moving forward. Some important notes before we get started: Google will sunset the current PLA architecture in late August 2014. At that point, Google will transition merchants to GSC via an automated and potentially error prone method. Users should manually switch ...

Read more   PPC Bidding Google AdWords Google Shopping Client Account 


Schedule Demo

We are happy to set up a time for you to preview VersaFeed's software and learn more about our fully managed services.
Please tell us a little bit about your business and we'll get back to you ASAP.












* Required field
  • No firearms or accessories, medical supplies, vitamins or supplements

Human Test Image