Jun 22
2020

Google Feed Specification 2020 Updates

Each year Google updates their Google Merchant Center (GMC) feed specification with modest changes to how merchants should submit their product data. This year is no different and Google has just announced the changes as follows: Changes available now:Two new attributes are now available to submit: product_highlight and product_detail. These attributes let you submit additional product data to Google in a generic fashion. product_highlight allows you to submit bulleted lists of product highlights. product_detail ...

Read more   Google Product Search Google Best Practices Product Listing Ads Google Shopping 

May 07
2020

Free Product Listings on Google Shopping

Google recently announced that they now offer an option for Free Product Listings on Google Shopping. This change went into effect in the US at the end of April with an expected Global rollout by the end of the year. What does this mean? Some of the digital real estate on the Google Shopping tab is now free through the “Surfaces across Google” program in the Merchant Center. What does it NOT mean? That Google ...

Read more   PPC On a Budget Google Best Practices Product Listing Ads Google Shopping 

Oct 31
2019

VersaFeed PriceWatch

OverviewVersaFeed PriceWatch monitors your product prices compared to other vendors on the web. Using this information, PriceWatch enables clients to adjust their advertising strategies accordingly. Have the lowest price on a popular product? Use PriceWatch to increase bids to maximize exposure. Alternatively, is a product not priced competitively? Use PriceWatch to remove products or lower bids to save costs. TechnicalPriceWatch monitors pricing over 24 hour periods and enables merchants to use this data in two ...

Read more   PPC Bidding PPC Google AdWords Product Listing Ads Google Shopping 

Apr 12
2019

Merchant Integration with Google Shopping Actions

In addition to the steps VersaFeed must take (previous article), merchants must also undertake action to integrate with Google Shopping Actions, or GSA. Merchants will need to: Receive new orders from GSAConfirm back to GSA once an order has been shippedProcess the so-called "unhappy" path (returns and cancellations)There are three primary ways for clients to accomplish these tasks: 1 Utilize Google Merchant Center (GMC) to manually manage the entire process.GMC enables customer service ...

Read more   Google AdWords Google Checkout Google My Business Marketplaces Google Shopping Actions 

Apr 12
2019

VersaFeed Integration with Google Shopping Actions

VersaFeed supports Google Shopping Actions in several ways. VersaFeed will optimize and tune your product feed -- taking your standard Google Merchant Center feed and getting it ready for Google Shopping Actions, or GSA. The product feed is the primary method that GSA receives product information and is therefore critical to a successful GSA rollout. VersaFeed does the following to prepare a merchant for GSA:1Begin to increase the frequency of product updates being pushed into ...

Read more   Google AdWords Google Checkout Google My Business Marketplaces Google Shopping Actions 

Apr 12
2019

Google Shopping Actions Overview

Google Shopping Actions (GSA) is generally considered Google's platform to compete with Amazon. It's a marketplace system where customers find products, checkout, and pay on Google.com--never visiting the merchant’s website directly. Consumers can find products on Google web properties (most notably search) as well as Google Assistant (using their voice on an Android phone or Google Home speaker). There are hints that Google will also surface products in GSA on TV ...

Read more   Google Google Checkout Google My Business Marketplaces Google Shopping Actions 

Nov 07
2018

VersaFeed & Google Local Inventory Ads

Google Local Inventory Ads ("LIA") show ads on Google to potential customers who are interested in physically purchasing items from nearby stores. If your retail business does significant in-store transactions and/or has many brick and mortar locations, LIA could be a very important revenue stream. LIA has existed since 2014 and has grown significantly since then. Google continues to add features to LIA and actively promote it — meaning it is likely a technology that ...

Read more   Google Google Shopping Google My Business Local Inventory Ads 

Jan 10
2017

Using FeedBackSM to Chart, Diagnose, and Fix Google Data Feeds

VersaFeed has released a powerful new feature called FeedBack, which enables merchants to see detailed information on the health and status of their data feed. FeedBack will appear as a new top-level menu item in the client accounts and can be launched by navigating to FeedBack > Google. FeedBack charts various issues and metrics in your Merchant Center feed and AdWords account over the last 30 days. In the upper right, you can click "60" or ...

Read more   Google Knowledge Base Google Shopping Client Account 

May 19
2014

Migrating From Google Shopping Manager (GSM) to Google Shopping Campaigns (GSC)

Google has re-launched Product Listing Ads with their recently announced Google Shopping Campaigns (GSC). This article details how GSM users can migrate their existing GSM campaign to GSC and mange GSC with feed modifications moving forward. Some important notes before we get started: Google will sunset the current PLA architecture in late August 2014. At that point, Google will transition merchants to GSC via an automated and potentially error prone method. Users should manually switch ...

Read more   PPC Bidding Google AdWords Google Shopping Client Account 

Jun 25
2012

How To Create a Simple Product Listing Ad Campaign for Google Shopping

As the new Google Shopping approaches, retailers (at a minimum) will need to create a new Google AdWords component to ensure their products continue listing. The steps below detail this process. Please keep in mind that retailers looking for a more robust solution should consider signing up for VersaFeed's Google Shopping Manager (GSM) product. Note (A): the instructions below assume that your Google Merchant Center account is active and receiving up-to-date product feeds (VersaFeed ...

Read more   Google Product Search PPC Bidding Google AdWords Product Listing Ads Google Shopping 

Jun 02
2012

Google Product Search Transitions To Google Shopping

Google Announced on May 31st, 2012 that over the next several months they will be overhauling Google Product Search into a pay-per-click (PPC) environment, and will rebrand this product as Google Shopping. Google Shopping will rely heavily on the Google AdWords Product Listing Ad format which VersaFeed has supported for over a year (Google PLA's, Google AdWords Product Listing Ads, Product Listing Ads: Google AdWords Done Right). Google's official announcements:http://googlecommerce.blogspot ...

Read more   Google Product Search PPC Google AdWords Product Listing Ads Google Shopping 

Jun 22
2011

Claim Your Website in Google Merchant Center

While more than one Google Account can verify a website URL, only one account has the right to upload and publish products via Google Merchant Center for a given website. VersaFeed will be creating and uploading your data feeds to this claimed account. Once you have verified your website URL with Google Webmaster Tools you can now claim your website in Google Merchant Center: 1.Sign into your Google Merchant Center account.2.On the ...

Read more   Google Product Search Google Knowledge Base 

Jun 22
2011

Verify Your Website URL with Google

In order to claim your website URL in Google Merchant Center you first need to verify your URL with Google Webmaster Tools. This is Google's way to ensure you have ownership of a website in order to use their suite of website tools like Google Merchant Center and Google Analytics. It's relatively painless, but you do need access to your website admin area: 1.Log into Google Webmaster Tools.(Note: Make sure to ...

Read more   Google Product Search Google Knowledge Base 

Jan 05
2011

Product Listing Ads: Google AdWords Done Right

Summary: How to promote your products, on a budget, using Google AdWords Advertising. The most popular form of online advertising is, far and away, Google AdWords. It is a proven platform that, when configured properly, can drive massive traffic to your website. The problem is, AdWords is extremely complex and professional management can cost a fortune. However, there is an elegant solution to this problem: Google AdWords Product Listing Ads Utilizing Product Listings Ads, you ...

Read more   Google AdWords Product Extensions Product Listing Ads Google Shopping 

Aug 25
2010

Adding Your Business to Google Places / Google Local

If you are a business owner with a website and a brick & mortar storefront, you can increase your Google visibility for free by adding your business to Google Places. Google Places is simply Google's method of allowing companies to register information about their physical store. Google then uses this information in a variety of ways to boost your store's online presence. Here are some examples: A search on Google for "San Francisco pet ...

Read more   Google Places On a Budget Google Best Practices 


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VersaFeed Requirements

  • No firearms or accessories, medical supplies, vitamins or supplements
  • Minimum Google Shopping budget of $20,000/month
  • Minimum inventory size of 1,000 products
  • Minimum 6-month commitment on all plans

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