Google steadily introduces enhancements to Shopping ads and before you can execute, you have to know how to choose the right approach. When product prices are discounted during a sale, there are 2 common options that websites will utilize to communicate the price cut. Taking a look at the product landing page can typically clue you in on what to do next to ensure that your ads effectively promote this offer. Discount Shown on Landing ...

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Check EligibilityGoogle Merchant Promotions are only applicable to use in certain situations. See the comprehensive list of Promotion Policies Quick Points: Coupon codes are ONLY REQUIRED for Free/Discount Shipping offers. Google does NOT require them for % off on merchandise. HOWEVER, if they are needed to make the promo function properly on the site, then they should be submitted with the promo details.The promo should offer an ADDED benefit. Google Shopping policies state that ...

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Each year Google updates their Google Merchant Center (GMC) feed specification with modest changes to how merchants should submit their product data. This year is no different and Google has just announced the changes as follows: Changes available now:Two new attributes are now available to submit: product_highlight and product_detail. These attributes let you submit additional product data to Google in a generic fashion. product_highlight allows you to submit bulleted lists of product highlights. product_detail ...

Read more   Google Product Search Google Best Practices Product Listing Ads Google Shopping 

Google recently announced that they now offer an option for Free Product Listings on Google Shopping. This change went into effect in the US at the end of April with an expected Global rollout by the end of the year. What does this mean? Some of the digital real estate on the Google Shopping tab is now free through the “Surfaces across Google” program in the Merchant Center. What does it NOT mean? That Google ...

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Part 2 of our Google Merchant Center inaccurate price/availability suspension warning screencast series. Here we cover the gory details of what Google expects your structured data to look like, including examples with variants (size/color variations that may be priced differently). Links referenced in the video: Part 1: Google Suspension Warnings for Price/Availability GMC Structured Data OverviewGMC and Schema.org Attributes ExplainedGoogle Structured Data Testing Tool

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This video discusses Google Merchant Center suspension warnings for price and/or availability violations. John reviews the various parts of your website and data feed to help merchants understand what the real issues are and how to fix. Part 2: Structured Data Help for Google Price/Availability Suspensions

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OverviewVersaFeed PriceWatch monitors your product prices compared to other vendors on the web. Using this information, PriceWatch enables clients to adjust their advertising strategies accordingly. Have the lowest price on a popular product? Use PriceWatch to increase bids to maximize exposure. Alternatively, is a product not priced competitively? Use PriceWatch to remove products or lower bids to save costs. TechnicalPriceWatch monitors pricing over 24 hour periods and enables merchants to use this data in two ...

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Image IQ is a VersaFeed technology that modifies merchant images to be more customer engaging and channel compliant. By ensuring your products have the best possible images, merchants can drive more clicks and sales. Image IQ primarily works on three common image problems: 1 Backgrounds Merchant images are often shot with grey or beige backdrops and/or lifestyle elements. However, most advertising channels (Google Shopping included) need images to have white or transparent backgrounds. To ...

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Google Local Inventory Ads ("LIA") show ads on Google to potential customers who are interested in physically purchasing items from nearby stores. If your retail business does significant in-store transactions and/or has many brick and mortar locations, LIA could be a very important revenue stream. LIA has existed since 2014 and has grown significantly since then. Google continues to add features to LIA and actively promote it — meaning it is likely a technology that ...

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This article provides technical details on how to add Google Ads KPI's to your VersaFeed account (an overview of the feature in general can be found here). Please click here to login and read the full article. Not a current client or agency? Contact VersaFeed today to see how we can help with your Google product feed.

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VersaFeed's FeedBack system now integrates Google Shopping campaign key performance indicators (KPIs) like ROAS, Revenue, Cost, and other metrics. Using these KPIs, VersaFeed clients can create Custom Labels, view reports, and generally integrate advanced performance-based logic into their Google Shopping campaign strategies. Please click here to login and read the full article. Not a current client or agency? Contact VersaFeed today to see how we can help with your Google product feed.

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VersaFeed has released a powerful new feature called FeedBack, which enables merchants to see detailed information on the health and status of their data feed. FeedBack will appear as a new top-level menu item in the client accounts and can be launched by navigating to FeedBack > Google. FeedBack charts various issues and metrics in your Merchant Center feed and AdWords account over the last 30 days. In the upper right, you can click "60" or ...

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The video below details how to copy large sets of product identifiers (SKU, "group id", MPN, GTIN/UPC) from a spreadsheet into the VersaFeed system. This is commonly done to create Google Promotions, exclude items, or other feed modifications/optimizations that require operating on a large subset of product identifiers. More info on determining product identifiers.

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The video below helps clients and agencies determine what product identifier to utilize when creating rules to modify your product data feeds. By explaining how you can determine if a code is a SKU, "group id", MPN, or GTIN/UPC the video enables users to select the appropriate product identifier when making any feed modification that is selected via a list of product codes.

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If you're a SMB, you often don't have a lot of time to figure out the optimum bids for your products. However, there is one big mistake that you do want to avoid: do NOT bid so high as to spend your entire campaign budget each day. For example, let's say you sell guitars and you're willing to spend $100/day on Google Shopping. Let's also assume that you've ...

Read more   PPC Bidding On a Budget AdWords Knowledge Base Google Shopping