Google can show star ratings annotations on Shopping Ads and Free Listings for products offered by eligible advertisers - officially referred to as Product Ratings. Both the product and advertiser must meet certain requirements to be eligible. Find out more below: Product has to have reviews. Reviews can be from any retailer that sells this same product (Google leans on the GTIN value in the feed to aggregate across all retailers). Let’s assume Website A ...

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With digital grocery sales on the rise (predicted to account for 20% of all grocery sales by 2026), retailers need to ensure they are keeping up. Google and Meta both offer support for product feed/catalog driven ads that not only help drive more traffic to grocers’ websites but can also help to promote delivery and store pick up/drive to store as well. According to Google, 37% of grocery shoppers said they used a ...

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There are many ways Google highlights products when their prices change - specifically lower. The Sale badge and Special Offer annotation (aka Merchant Promotion) do a great job showcasing temporary price cuts on items but there’s another badge that can show up to alert consumers of a good deal. A Price Drop badge will show on the image and in the price section of the PLA, Google will explain what the drop is. Google’s ...

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Google has been steering advertisers for years now towards the Merchant Hosted Local Storefront, even providing them with 2 options - Basic and Full. Here, we will be covering details around the rarely talked about Google Hosted Local Storefront (GHLSF) . While these are uncommon in today’s SERP, the reality is that there are many advertisers who could likely benefit from this. These are advertisers that can’t meet Google’s requirements even for the “Basic ...

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Google gives manufacturers control of how their products are presented across Google through the Manufacturer Center. Product content can be pulled over from the Google Merchant Center or a feed can be uploaded directly to the Manufacturer Center. The GTIN attribute is used to match products across retailer’s Merchant Center feeds. If a brand is participating in sending content to the Manufacturer Center, Google will utilize this GTIN’s content, for certain placements like ...

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Google's Manufacturer Center is another tool to help brands improve the shopping experience for its products across the Google properties. There are 2 main purposes for using Manufacturer Center: 1Gain insight into your products' aggregated performance across all of Google - Impression and click data (and more) from your efforts and your resellers at the product level.2Control of product content in certain shopping experiences on Google (covered in Part 2)This blog (Part 1 ...

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While Discovery Ads on Google isn’t technically a new concept, the ability to leverage your product feed to tailor these ads around products is. Here’s a quick overview of what Discovery Campaigns are about: Ads can show across multiple Google Properties in places where consumers would be browsing their favorite content:YouTube Home and Watch Next feedsThe Google Discover feedGmail Promotions and Social tabsThis campaign would align more closely with display as the ...

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In response to a growing demand for convenient online shopping, grocery stores are rapidly adapting to increase their digital presence and expand order fulfillment options. With the introduction of Regional Availability and Pricing (RAAP) last year, Google has made regional inventory and price information independent from physical storefronts, focusing on an entirely online end-to-end shopping experience. This feature is available across the Google Shopping network in both paid and free organic shopping listings, allowing merchants ...

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Many things go into preparing for the busy holiday season. Planning budgets for big days, sometimes down to the hour, can be time intensive but can have a large pay off. Reviewing bidding strategies to make sure automation will adjust properly on high volume days will be a headache but is a must. When it comes to preparations involving your programs that leverage a product feed, rest assured that VersaFeed is at your disposal throughout ...

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Google has quietly introduced a new "enhancement" to Shopping ad titles, referred to in their [title] attribute documentation as Optimized titles. Google will dynamically prepend product features or attributes to the front of your PLA title using values from the product feed that offer the best match to the customer’s search query, separating these attributes from the product title with hyphens. A real life example of this new feature in action can be found ...

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For those of us that were online shopping prior to 2013, sites like PriceGrabber.com, Nextag.com, Shopping.com and ShopZilla.com were a big deal. They were the destination for finding the best price for a product you wanted to buy online. Digital advertisers would diligently send data feeds to each of these big players, including "Froogle" (which was Google's Free Listings) and manage their unique account logins, bidding, etc. May 31, 2012 ...

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Over our 16 years in business building data feeds for retail clients, we've experienced quite a number of ecommerce replatforms. Our #1 recommendation on this is to plan for problems. There's always going to be something that comes up but hopefully with preparation and awareness, it will be minimal. Here are things we've observed over the years to help you stay ahead: Losing Google Merchant Center Site Verification & Claim: Make sure your ...

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The steps below can solve for the situations where: The ability to ship a product depends upon the location of the shipping address (referred to as ‘Region’).The price of a product is consistent across all locations and does not change, no matter where the user is located. For any regional pricing situations, the full Regional Availability and Pricing (RAAP) solution is needed. How to Tell Google What Areas You Do Not Ship to Within ...

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Websites selling items that limit shipping based on location alone will have another hoop they will need to know how to jump through to advertise with Google Shopping ads. A common example of this is any website selling alcohol that can be shipped. With so many various delivery/shipping restrictions on alcohol at the state level and lower, Google Merchant Center needs to be told what areas are off limits (no shipping allowed). Google Merchant ...

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From time-to-time websites need to come offline for maintenance. There's no way of telling Google about this so when they perform their regular checks of your data feed against your site, it sets off a wave of events that can include product disapprovals. So in addition to temporarily pausing your ad campaigns to avoid paying for clicks to a dead site, there is also a step that needs to be taken within your product ...

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