Jan 23
2023

Google Hosted Local Storefront : LIA

Google has been steering advertisers for years now towards the Merchant Hosted Local Storefront, even providing them with 2 options - Basic and Full. Here, we will be covering details around the rarely talked about Google Hosted Local Storefront (GHLSF) . While these are uncommon in today’s SERP, the reality is that there are many advertisers who could likely benefit from this. These are advertisers that can’t meet Google’s requirements even for the “Basic ...

Read more   Google Product Search Google Product Listing Ads Google Shopping Local Inventory Ads 

Dec 23
2022

Google Manufacturer Center :: Part 2

Google gives manufacturers control of how their products are presented across Google through the Manufacturer Center. Product content can be pulled over from the Google Merchant Center or a feed can be uploaded directly to the Manufacturer Center. The GTIN attribute is used to match products across retailer’s Merchant Center feeds. If a brand is participating in sending content to the Manufacturer Center, Google will utilize this GTIN’s content, for certain placements like ...

Read more   Google Product Search Google 

Dec 22
2022

Google Manufacturer Center :: Part 1

Google's Manufacturer Center is another tool to help brands improve the shopping experience for its products across the Google properties. There are 2 main purposes for using Manufacturer Center: 1Gain insight into your products' aggregated performance across all of Google - Impression and click data (and more) from your efforts and your resellers at the product level.2Control of product content in certain shopping experiences on Google (covered in Part 2)This blog (Part 1 ...

Read more   Google Product Search Google Product Listing Ads Google Shopping 

Dec 07
2022

New Discovery Campaigns Use Product Feeds

While Discovery Ads on Google isn’t technically a new concept, the ability to leverage your product feed to tailor these ads around products is. Here’s a quick overview of what Discovery Campaigns are about: Ads can show across multiple Google Properties in places where consumers would be browsing their favorite content:YouTube Home and Watch Next feedsThe Google Discover feedGmail Promotions and Social tabsThis campaign would align more closely with display as the ...

Read more   Google Product Search Google Best Practices Google Shopping 

Oct 24
2022

Regional Availability and Pricing (RAAP) for Grocery Chains on Google Shopping

In response to a growing demand for convenient online shopping, grocery stores are rapidly adapting to increase their digital presence and expand order fulfillment options. With the introduction of Regional Availability and Pricing (RAAP) last year, Google has made regional inventory and price information independent from physical storefronts, focusing on an entirely online end-to-end shopping experience. This feature is available across the Google Shopping network in both paid and free organic shopping listings, allowing merchants ...

Read more   Google Product Search Product Listing Ads Google Shopping Local Inventory Ads 

Oct 11
2022

Shopping Feed Tips for a Smooth Holiday Season

Many things go into preparing for the busy holiday season. Planning budgets for big days, sometimes down to the hour, can be time intensive but can have a large pay off. Reviewing bidding strategies to make sure automation will adjust properly on high volume days will be a headache but is a must. When it comes to preparations involving your programs that leverage a product feed, rest assured that VersaFeed is at your disposal throughout ...

Read more   Google Product Search Meta Bing Shopping Best Practices Product Listing Ads 

Sep 19
2022

Google Gets Smart With Titles

Google has quietly introduced a new "enhancement" to Shopping ad titles, referred to in their [title] attribute documentation as Optimized titles. Google will dynamically prepend product features or attributes to the front of your PLA title using values from the product feed that offer the best match to the customer’s search query, separating these attributes from the product title with hyphens. A real life example of this new feature in action can be found ...

Read more   Google Product Search Google Product Titles Product Listing Ads Google Shopping 

Jul 08
2022

What Happend to CSE's?

For those of us that were online shopping prior to 2013, sites like PriceGrabber.com, Nextag.com, Shopping.com and ShopZilla.com were a big deal. They were the destination for finding the best price for a product you wanted to buy online. Digital advertisers would diligently send data feeds to each of these big players, including "Froogle" (which was Google's Free Listings) and manage their unique account logins, bidding, etc. May 31, 2012 ...

Read more   Google Product Search PPC Product Listing Ads Google Shopping 

May 31
2022

Data Feed Considerations When Replatforming

Over our 16 years in business building data feeds for retail clients, we've experienced quite a number of ecommerce replatforms. Our #1 recommendation on this is to plan for problems. There's always going to be something that comes up but hopefully with preparation and awareness, it will be minimal. Here are things we've observed over the years to help you stay ahead: Losing Google Merchant Center Site Verification & Claim: Make sure your ...

Read more   Google Product Search Google Best Practices AdWords Product Listing Ads Knowledge Base Google Shopping 

Apr 25
2022

Solutions for Availability Restrictions

The steps below can solve for the situations where: The ability to ship a product depends upon the location of the shipping address (referred to as ‘Region’).The price of a product is consistent across all locations and does not change, no matter where the user is located. For any regional pricing situations, the full Regional Availability and Pricing (RAAP) solution is needed. How to Tell Google What Areas You Do Not Ship to Within ...

Read more   Google Product Search Google Best Practices Product Listing Ads Google Shopping 

Apr 08
2022

Inaccurate Availability Warnings for Regional Shipping Limitations

Websites selling items that limit shipping based on location alone will have another hoop they will need to know how to jump through to advertise with Google Shopping ads. A common example of this is any website selling alcohol that can be shipped. With so many various delivery/shipping restrictions on alcohol at the state level and lower, Google Merchant Center needs to be told what areas are off limits (no shipping allowed). Google Merchant ...

Read more   Google Product Search Product Listing Ads Google Shopping 

Mar 03
2022

Preparing for Planned Site Outages

From time-to-time websites need to come offline for maintenance. There's no way of telling Google about this so when they perform their regular checks of your data feed against your site, it sets off a wave of events that can include product disapprovals. So in addition to temporarily pausing your ad campaigns to avoid paying for clicks to a dead site, there is also a step that needs to be taken within your product ...

Read more   Google Product Search Google Best Practices Product Listing Ads Google Shopping 

Jan 24
2022

Google's New Deals Feature

Within the Shopping tab, Google has launched a new feature allowing shoppers to quickly filter out the best product deals of the day. There are a few ways to get there and a few key differences to expect. What Does it Look Like and How to Find it When an applicable search query such as "deals", "sales", "promotions", "Black Friday", etc occurs on the Shopping tab, Google is prompted to redirect to this new Deals ...

Read more   Google Product Search Google Product Listing Ads Google Shopping 

Dec 16
2021

Merchant Promotion vs Sale Price Annotations / Badge

Google steadily introduces enhancements to Shopping ads and before you can execute, you have to know how to choose the right approach. When product prices are discounted during a sale, there are 2 common options that websites will utilize to communicate the price cut. Taking a look at the product landing page can typically clue you in on what to do next to ensure that your ads effectively promote this offer. Discount Shown on Landing ...

Read more   Google Product Search Google Best Practices Product Extensions Product Listing Ads Google Shopping 

Oct 26
2021

How to Set Up a Google Merchant Promotion

Check EligibilityGoogle Merchant Promotions are only applicable to use in certain situations. See the comprehensive list of Promotion Policies Quick Points: Coupon codes are ONLY REQUIRED for Free/Discount Shipping offers. Google does NOT require them for % off on merchandise. HOWEVER, if they are needed to make the promo function properly on the site, then they should be submitted with the promo details.The promo should offer an ADDED benefit. Google Shopping policies state that ...

Read more   Google Product Search Google Product Listing Ads Google Shopping Client Account 


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