May 31
2022

Data Feed Considerations When Replatforming

Over our 16 years in business building data feeds for retail clients, we've experienced quite a number of ecommerce replatforms. Our #1 recommendation on this is to plan for problems. There's always going to be something that comes up but hopefully with preparation and awareness, it will be minimal. Here are things we've observed over the years to help you stay ahead: Losing Google Merchant Center Site Verification & Claim: Make sure your ...

Read more   Google Product Search Google Best Practices AdWords Product Listing Ads Knowledge Base Google Shopping 

Apr 25
2022

Solutions for Availability Restrictions

The steps below can solve for the situations where: The ability to ship a product depends upon the location of the shipping address (referred to as ‘Region’).The price of a product is consistent across all locations and does not change, no matter where the user is located. For any regional pricing situations, the full Regional Availability and Pricing (RAAP) solution is needed. How to Tell Google What Areas You Do Not Ship to Within ...

Read more   Google Product Search Google Best Practices Product Listing Ads Google Shopping 

Apr 08
2022

Inaccurate Availability Warnings for Regional Shipping Limitations

Websites selling items that limit shipping based on location alone will have another hoop they will need to know how to jump through to advertise with Google Shopping ads. A common example of this is any website selling alcohol that can be shipped. With so many various delivery/shipping restrictions on alcohol at the state level and lower, Google Merchant Center needs to be told what areas are off limits (no shipping allowed). Google Merchant ...

Read more   Google Product Search Product Listing Ads Google Shopping 

Mar 03
2022

Preparing for Planned Site Outages

From time-to-time websites need to come offline for maintenance. There's no way of telling Google about this so when they perform their regular checks of your data feed against your site, it sets off a wave of events that can include product disapprovals. So in addition to temporarily pausing your ad campaigns to avoid paying for clicks to a dead site, there is also a step that needs to be taken within your product ...

Read more   Google Product Search Google Best Practices Product Listing Ads Google Shopping 

Jan 24
2022

Google's New Deals Feature

Within the Shopping tab, Google has launched a new feature allowing shoppers to quickly filter out the best product deals of the day. There are a few ways to get there and a few key differences to expect. What Does it Look Like and How to Find it When an applicable search query such as "deals", "sales", "promotions", "Black Friday", etc occurs on the Shopping tab, Google is prompted to redirect to this new Deals ...

Read more   Google Product Search Google Product Listing Ads Google Shopping 

Dec 16
2021

Merchant Promotion vs Sale Price Annotations / Badge

Google steadily introduces enhancements to Shopping ads and before you can execute, you have to know how to choose the right approach. When product prices are discounted during a sale, there are 2 common options that websites will utilize to communicate the price cut. Taking a look at the product landing page can typically clue you in on what to do next to ensure that your ads effectively promote this offer. Discount Shown on Landing ...

Read more   Google Product Search Google Best Practices Product Extensions Product Listing Ads Google Shopping 

Oct 26
2021

How to Set Up a Google Merchant Promotion

Check EligibilityGoogle Merchant Promotions are only applicable to use in certain situations. See the comprehensive list of Promotion Policies Quick Points: Coupon codes are ONLY REQUIRED for Free/Discount Shipping offers. Google does NOT require them for % off on merchandise. HOWEVER, if they are needed to make the promo function properly on the site, then they should be submitted with the promo details.The promo should offer an ADDED benefit. Google Shopping policies state that ...

Read more   Google Product Search Google Product Listing Ads Google Shopping Client Account 

Jun 22
2020

Google Feed Specification 2020 Updates

Each year Google updates their Google Merchant Center (GMC) feed specification with modest changes to how merchants should submit their product data. This year is no different and Google has just announced the changes as follows: Changes available now:Two new attributes are now available to submit: product_highlight and product_detail. These attributes let you submit additional product data to Google in a generic fashion. product_highlight allows you to submit bulleted lists of product highlights. product_detail ...

Read more   Google Product Search Google Best Practices Product Listing Ads Google Shopping 

Jun 25
2012

How To Create a Simple Product Listing Ad Campaign for Google Shopping

As the new Google Shopping approaches, retailers (at a minimum) will need to create a new Google AdWords component to ensure their products continue listing. The steps below detail this process. Please keep in mind that retailers looking for a more robust solution should consider signing up for VersaFeed's Google Shopping Manager (GSM) product. Note (A): the instructions below assume that your Google Merchant Center account is active and receiving up-to-date product feeds (VersaFeed ...

Read more   Google Product Search PPC Bidding Google AdWords Product Listing Ads Google Shopping 

Jun 02
2012

Google Product Search Transitions To Google Shopping

Google Announced on May 31st, 2012 that over the next several months they will be overhauling Google Product Search into a pay-per-click (PPC) environment, and will rebrand this product as Google Shopping. Google Shopping will rely heavily on the Google AdWords Product Listing Ad format which VersaFeed has supported for over a year (Google PLA's, Google AdWords Product Listing Ads, Product Listing Ads: Google AdWords Done Right). Google's official announcements:http://googlecommerce.blogspot ...

Read more   Google Product Search PPC Google AdWords Product Listing Ads Google Shopping 

Jun 22
2011

Claim Your Website in Google Merchant Center

While more than one Google Account can verify a website URL, only one account has the right to upload and publish products via Google Merchant Center for a given website. VersaFeed will be creating and uploading your data feeds to this claimed account. Once you have verified your website URL with Google Webmaster Tools you can now claim your website in Google Merchant Center: 1.Sign into your Google Merchant Center account.2.On the ...

Read more   Google Product Search Google Knowledge Base 

Jun 22
2011

Verify Your Website URL with Google

In order to claim your website URL in Google Merchant Center you first need to verify your URL with Google Webmaster Tools. This is Google's way to ensure you have ownership of a website in order to use their suite of website tools like Google Merchant Center and Google Analytics. It's relatively painless, but you do need access to your website admin area: 1.Log into Google Webmaster Tools.(Note: Make sure to ...

Read more   Google Product Search Google Knowledge Base 

Dec 18
2010

Google AdWords Product Listing Ads

What Are Product Listing Ads? Product Listing Ads, or PLA's, are a new ad format on the Google AdWords Network. Google has been beta testing these ads for a year, and as of November 11th, 2010, are now allowing all U.S. retailers to utilize the new format. Below are two screenshots demonstrating what these new ads look like (click to enlarge): Notice in both of these examples the ads with images in the ...

Read more   Google Product Search AdWords Product Listing Ads Google Shopping 

Dec 13
2010

Linking Google Merchant Center with Google Checkout

Linking your Google Merchant Center (aka, Google Base or Google Product Search) account with your Google Checkout account can provide the following benefits: Product listings in Google Product Search can appear with the Google Checkout badge.It helps establish a Google "seller rating" for your Google Merchant Center account.Product listings can be filtered in Google Product Search via "Show Only Google Checkout" links.To link the accounts: 1.Login to Google Checkout and copy ...

Read more   Google Product Search Google Checkout 

Dec 10
2010

Top 10 Data Feed Tips & Tricks

Looking for some sure-fire methods to maximize your exposure on the shopping engines? These time-proven techniques will help ensure your success on comparison shopping engines: 1.Craft your product titles carefully. Product titles are given extreme importance on the shopping engines when matching against consumer searches. Ensure you include the brand, what the product is, and any distinguishing features. More info on product titles »2.Focus on the three free comparison shopping engines first: Google ...

Read more   Google Product Search Best Practices 


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