Oct 05
2023

Using ChatGPT to Enhance Google & Social Feeds

With ChatGPT becoming ubiquitous across the digital landscape, VersaFeed researched the most effective ways to integrate this tech into paid media data feeds. Our early testing indicates that product titles, categories, and descriptions can be successfully enhanced with ChatGPT to improve KPIs. While this early testing has been limited and drawing broad conclusions would be premature, we have found: [Title] enhancements are most effective for boosting impressions and trafficChatGPT can be used to create unique ...

Aug 02
2023

Local Inventory Ads Badge + Annotations

Google makes it easy to take advantage of badges on Shopping ads and Free Listings promoting Local products. Consumers will see Local Shopping ads when the item they’re searching for is available nearby. Google lets you know this a Local ad by using the following badges: In store Pick up todayCurbsidePick up later In store Products with this badge on the ad indicate to customers that they can purchase this product in a store ...

Jul 20
2023

Shopping Feed Tips for a Smooth BTS Season

With back-to-school (BTS) spending expected to reach a new high in 2023, advertisers need to ensure their online digital ad strategy is prepared to capture as many purchases as possible. Here are some specific tips for the feed driven product ads to get you ahead of the game: Highlight promotions and special deals across Search and Social campaigns Use Google Merchant Promotions or utilize the "Sale" badge and annotation - see how here. If your regular ...

Jun 30
2023

Buy on Google Ending

Buy on Google will be sunsetting September 26, 2023. Here’s what you need to know: For current participants, listings on Search or Shopping will cease to show the Buy on Google option as of 9/26/23. No action is needed.You can terminate participation in this program sooner than 9/26 if you would like using support All order data will be available through 9/26/24 (one year post program ending)For ...

Jun 30
2023

Return Annotation for Google Shopping Ads

The Returns annotation has become a common Shopping Ad element this past year. Google first required the return policy to be set up in the Google Merchant Center to showcase on Shopping Ads but slowly started trying to estimate for brands based on website crawls. If you see a notation saying "most items", it means the policy isn't properly set up in GMC and is serving as a disclaimer. Updating the return policy in ...

Jun 05
2023

Product Ratings for Shopping Ads & Free Listings

Google can show star ratings annotations on Shopping Ads and Free Listings for products offered by eligible advertisers - officially referred to as Product Ratings. Both the product and advertiser must meet certain requirements to be eligible. Find out more below: Product has to have reviews. Reviews can be from any retailer that sells this same product (Google leans on the GTIN value in the feed to aggregate across all retailers). Let’s assume Website A ...

May 05
2023

Highlighting Shipping on Google

As Google continues to increase the visibility of product delivery options across Search and Shopping, here are a few ways to make sure your shipping options are highlighted accurately for potential customers: Free Shipping Annotation Products with a Shipping rate of $0 set up in the Shipping rate table within Google Merchant Center are eligible to show "Free Shipping" on Shopping ads and/or Free Listings. Shipping Time Annotations Delivery time can be an important ...

May 04
2023

Feed Driven Product Ads for Groceries

With digital grocery sales on the rise (predicted to account for 20% of all grocery sales by 2026), retailers need to ensure they are keeping up. Google and Meta both offer support for product feed/catalog driven ads that not only help drive more traffic to grocers’ websites but can also help to promote delivery and store pick up/drive to store as well. According to Google, 37% of grocery shoppers said they used a ...

Mar 20
2023

Price Drop Badge/Annotation on Google

There are many ways Google highlights products when their prices change - specifically lower. The Sale badge and Special Offer annotation (aka Merchant Promotion) do a great job showcasing temporary price cuts on items but there’s another badge that can show up to alert consumers of a good deal. A Price Drop badge will show on the image and in the price section of the PLA, Google will explain what the drop is. Google’s ...

Jan 23
2023

Google Hosted Local Storefront : LIA

Google has been steering advertisers for years now towards the Merchant Hosted Local Storefront, even providing them with 2 options - Basic and Full. Here, we will be covering details around the rarely talked about Google Hosted Local Storefront (GHLSF) . While these are uncommon in today’s SERP, the reality is that there are many advertisers who could likely benefit from this. These are advertisers that can’t meet Google’s requirements even for the “Basic ...

Dec 23
2022

Google Manufacturer Center :: Part 2

Google gives manufacturers control of how their products are presented across Google through the Manufacturer Center. Product content can be pulled over from the Google Merchant Center or a feed can be uploaded directly to the Manufacturer Center. The GTIN attribute is used to match products across retailer’s Merchant Center feeds. If a brand is participating in sending content to the Manufacturer Center, Google will utilize this GTIN’s content, for certain placements like ...

Google Manufacturer Center :: Part 1

Google's Manufacturer Center is another tool to help brands improve the shopping experience for its products across the Google properties. There are 2 main purposes for using Manufacturer Center: 1Gain insight into your products' aggregated performance across all of Google - Impression and click data (and more) from your efforts and your resellers at the product level.2Control of product content in certain shopping experiences on Google (covered in Part 2)This blog (Part 1 ...

Dec 07
2022

New Discovery Campaigns Use Product Feeds

While Discovery Ads on Google isn’t technically a new concept, the ability to leverage your product feed to tailor these ads around products is. Here’s a quick overview of what Discovery Campaigns are about: Ads can show across multiple Google Properties in places where consumers would be browsing their favorite content:YouTube Home and Watch Next feedsThe Google Discover feedGmail Promotions and Social tabsThis campaign would align more closely with display as the ...

Oct 24
2022

Regional Availability and Pricing (RAAP) for Grocery Chains on Google Shopping

In response to a growing demand for convenient online shopping, grocery stores are rapidly adapting to increase their digital presence and expand order fulfillment options. With the introduction of Regional Availability and Pricing (RAAP) last year, Google has made regional inventory and price information independent from physical storefronts, focusing on an entirely online end-to-end shopping experience. This feature is available across the Google Shopping network in both paid and free organic shopping listings, allowing merchants ...

Oct 11
2022

Shopping Feed Tips for a Smooth Holiday Season

Many things go into preparing for the busy holiday season. Planning budgets for big days, sometimes down to the hour, can be time intensive but can have a large pay off. Reviewing bidding strategies to make sure automation will adjust properly on high volume days will be a headache but is a must. When it comes to preparations involving your programs that leverage a product feed, rest assured that VersaFeed is at your disposal throughout ...