We’ve aggregated the most common PLA badges and annotations for you in the below graphic to identify their official names and we’ve covered each in detail within one of our blogs. As always, our blogs are intended to give you meaningful context on topics - we do not simply regurgitate what Google Help Center articles have to say. There’s obviously a lot of behind the scenes information involved with each so feel free ...

Read more   Google Best Practices Product Listing Ads Google Shopping Local Inventory Ads Google Ad Annotations 

Google makes it easy to take advantage of badges on Shopping ads and Free Listings promoting Local products. Consumers will see Local Shopping ads when the item they’re searching for is available nearby. Google lets you know this a Local ad by using the following badges: In store Pick up todayCurbsidePick up later In store Products with this badge on the ad indicate to customers that they can purchase this product in a store ...

Read more   Google Product Search Google Product Listing Ads Google Ad Annotations 

The Returns annotation has become a common Shopping Ad element this past year. Google first required the return policy to be set up in the Google Merchant Center to showcase on Shopping Ads but slowly started trying to estimate for brands based on website crawls. If you see a notation saying "most items", it means the policy isn't properly set up in GMC and is serving as a disclaimer. Updating the return policy in ...

Read more   Google Product Search PPC Google Best Practices Product Listing Ads Google Ad Annotations 

Google can show star ratings annotations on Shopping Ads and Free Listings for products offered by eligible advertisers - officially referred to as Product Ratings. Both the product and advertiser must meet certain requirements to be eligible. Find out more below: Product has to have reviews. Reviews can be from any retailer that sells this same product (Google leans on the GTIN value in the feed to aggregate across all retailers). Let’s assume Website A ...

Read more   Google Product Search Seller Ratings Google Product Extensions Google Shopping Google Ad Annotations 

As Google continues to increase the visibility of product delivery options across Search and Shopping, here are a few ways to make sure your shipping options are highlighted accurately for potential customers: Free Shipping Annotation Products with a Shipping rate of $0 set up in the Shipping rate table within Google Merchant Center are eligible to show "Free Shipping" on Shopping ads and/or Free Listings. Shipping Time Annotations Delivery time can be an important ...

Read more   Google Product Search Google Best Practices Product Extensions Product Listing Ads Google Shopping Google Ad Annotations 

There are many ways Google highlights products when their prices change - specifically lower. The Sale badge and Special Offer annotation (aka Merchant Promotion) do a great job showcasing temporary price cuts on items but there’s another badge that can show up to alert consumers of a good deal. A Price Drop badge will show on the image and in the price section of the PLA, Google will explain what the drop is. Google’s ...

Read more   Google Product Search Product Listing Ads Google Shopping Google Ad Annotations 

Google steadily introduces enhancements to Shopping ads and before you can execute, you have to know how to choose the right approach. When product prices are discounted during a sale, there are 2 common options that websites will utilize to communicate the price cut. Taking a look at the product landing page can typically clue you in on what to do next to ensure that your ads effectively promote this offer. Discount Shown on Landing ...

Read more   Google Product Search Google Best Practices Product Extensions Product Listing Ads Google Shopping Google Ad Annotations 

Check EligibilityGoogle Merchant Promotions are only applicable to use in certain situations. See the comprehensive list of Promotion Policies Quick Points: Coupon codes are ONLY REQUIRED for Free/Discount Shipping offers. Google does NOT require them for % off on merchandise. HOWEVER, if they are needed to make the promo function properly on the site, then they should be submitted with the promo details.The promo should offer an ADDED benefit. Google Shopping policies state that ...

Read more   Google Product Search Google Product Listing Ads Google Shopping Client Account Google Ad Annotations