Aug 07
2018

Simpler "Is Brand in Title" Dynamic Attribute Comparisons

Today, VersaFeed launches a simpler way to check dynamic product attributes for feed searches and modification/exclusion rule interfaces. Searches like "is Brand in Title" or "is MPN in the Description" have always been available in VersaFeed — but today they become much easier to implement with Dynamic Attribute Comparisons. Dynamic Attribute Comparisons can be utilized with any feed search, feed modification, or exclusion rule. When creating these filters and rules, simply click the down arrow ...

Read more   Product Titles Knowledge Base Client Account 

Jul 11
2018

New Feed Destination: To Dupe, Or Not To Dupe?

When delivering a product feed to a new destination VersaFeed clients have two options: (A)Create a "dupe" feed. — This is not actually creating another feed within the VersaFeed system, but simply sending an already existing feed to another destination. This is done by adding "Secondary Destinations" within the "Feed Settings" config.(B)Create a new feed. — Actually have the VersaFeed team create a new full-fledged feed. The new feed can be modeled to be ...

Read more   Best Practices Knowledge Base Client Account 

Jul 02
2018

Importing Additional Product Data with Supplemental Files

When creating optimized product feeds you will often receive additional "supplemental" file data in Excel or CSV that is separate from your product source feed. This supplemental data might contain GTINs, optimized titles, cost-of-goods data — anything really. VersaFeed's Supplemental Files feature allows users to seamlessly import the new data and integrate it into your product feeds. The supplemental file might be a one-time file that will not change. Or, it might be data hosted ...

Read more   PPC Bidding Product Titles Knowledge Base Client Account 

Apr 26
2018

View FTP/SFTP Activity in VersaFeed Dashboard

VersaFeed's new FTP and SFTP activity monitor enables clients and agencies to easily view details and history on file transfers to and from ftp.versafeed.com. This allows users to answer questions like: When does the daily source feed arrive and what is its name?Is the daily (or hourly) source feed arriving consistently?Was a file actually sent to VersaFeed and how big was that file?What is the IP address that is ...

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Apr 25
2018

Additional Compare Tools for Data Feed Differences

VersaFeed has expanded on its already existing feed "Compare" feature (previously described here). When you select the "Compare imports" option, you're telling VersaFeed that you want to see the differences between feeds created at two different times. To enable this tool, first click "Options" and then the "Compare imports" checkbox in the Options pane. 5 main areas of the "Compare" feature: 1.Select which imports to compare — Select the two different dates from the ...

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Apr 25
2018

Search Previous or Next Feed Rapidly

Users can now quickly execute the same feed search on a previous or future data feed import. In the example below, we are searching a source product feed for Nike products on 4/13/18. Frequently, we'll want to execute the same search on the previous day, or the next day. This can now be done by clicking the up or down arrows next to the date: Up arrow — same search on the next ...

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Apr 25
2018

Search "Any Field" in Data Feeds

VersaFeed now provides clients an option to search "Any Field" in both source product feed searches and output product feed searches like Google, Facebook, Criteo, and others. For example, if a company has a product code "NK653" and wants more information on this product, it's hard to know if that is a SKU, MPN, Style ID, or other attribute. Searching using VersaFeed's "Any Field" method enables you to find this product easily. Here ...

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Jan 30
2018

New Features on Data Feeds Page

We've recently released an update to the Data Feeds & Imports page which provides a host of new functionality and display features. By adding the new features below, it is our goal to add more transparency, allow clients to understand and react to various issues, and accommodate faster iterations for testing and publishing changes to the output feeds. Let's go through each of them: Create New FeedClients now have the ability to recreate a ...

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Jan 10
2017

Using FeedBackSM to Chart, Diagnose, and Fix Google Data Feeds

VersaFeed has released a powerful new feature called FeedBack, which enables merchants to see detailed information on the health and status of their data feed. FeedBack will appear as a new top-level menu item in the client accounts and can be launched by navigating to FeedBack > Google. FeedBack charts various issues and metrics in your Merchant Center feed and AdWords account over the last 30 days. In the upper right, you can click "60" or ...

Read more   Google Knowledge Base Google Shopping Client Account 

Aug 19
2016

New Product Searches: Raw & Processed

While clients have always been able to search their outgoing feeds, VersaFeed has recently introduced Product searches. There are two types of Product searches: Raw Input, Processed Data Raw Input DataThis is searching the actual source data before it runs through the VersaFeed system. The filter fields and viewable columns will be based on the source input feed the client provides. The header rows in the search results display the mapping of which internal VF ...

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Aug 19
2016

Product & Feed Search: New Options Available

VersaFeed's search interfaces have been significantly revamped with a host of new features and powerful tools, including: Updated filtersField mappingsCompare importsSummary reportCompare-Summary report Updated FiltersThe search filters have been modernized with many new match types and input options. Unlimited filters and filter sub-groups can be added to make complex selections. Here's more info about the New Search Filters. Field MappingsThe new search results' header includes a mapping of where the data is coming ...

Read more   Knowledge Base Client Account 

Aug 11
2016

New Search Filters

A new filter interface has been released for the product and feed searches in the client account. The search results start out the same as before, returning all products, then criteria can be applied to filter the products down to extremely granular levels. Here is an overview of the new filters: a New filter paneThe filters now work the same as the product selections on the various rules pages (e.g., feed modifications). Comparison operators ...

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Mar 08
2016

How to Copy/Paste Product IDs for Promotions, Exclusions, Etc.

The video below details how to copy large sets of product identifiers (SKU, "group id", MPN, GTIN/UPC) from a spreadsheet into the VersaFeed system. This is commonly done to create Google Promotions, exclude items, or other feed modifications/optimizations that require operating on a large subset of product identifiers. More info on determining product identifiers.

Read more   Best Practices Knowledge Base Google Shopping Screencast Client Account 

Mar 08
2016

Determining Product Identifiers (SKU, "group id", MPN, GTIN/UPC)

The video below helps clients and agencies determine what product identifier to utilize when creating rules to modify your product data feeds. By explaining how you can determine if a code is a SKU, "group id", MPN, or GTIN/UPC the video enables users to select the appropriate product identifier when making any feed modification that is selected via a list of product codes.

Read more   Best Practices Google Shopping Screencast Client Account 

Feb 24
2016

Data Feed Optimizations, Tuning, and General Maintenance using VersaFeed Feed Modifications

Feed modifications are a fundamental subsystem within VersaFeed. These "feed mods" allow clients, agencies, and VersaFeed account managers to use advanced logic to manipulate product data feeds in almost any conceivable fashion. Below are some example feed mods for common tasks: Set Set the value of a field to any number of constants and/or field values. Will completely overwrite the previous value of the field. Primarily used for appending values and setting default values ...

Read more   Product Titles Knowledge Base Client Account 


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VersaFeed Requirements

  • No firearms or accessories, medical supplies, vitamins or supplements
  • Minimum Google Shopping budget of $20,000/month
  • Minimum inventory size of 1,000 products
  • Minimum 6-month commitment on all plans

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