Oct 31
2019

VersaFeed PriceWatch

OverviewVersaFeed PriceWatch monitors your product prices compared to other vendors on the web. Using this information, PriceWatch enables clients to adjust their advertising strategies accordingly. Have the lowest price on a popular product? Use PriceWatch to increase bids to maximize exposure. Alternatively, is a product not priced competitively? Use PriceWatch to remove products or lower bids to save costs. TechnicalPriceWatch monitors pricing over 24 hour periods and enables merchants to use this data in two ...

Read more   PPC Bidding PPC Google AdWords Product Listing Ads Google Shopping 

Jul 02
2018

Importing Additional Product Data with Supplemental Files

When creating optimized product feeds you will often receive additional "supplemental" file data in Excel or CSV that is separate from your product source feed. This supplemental data might contain GTINs, optimized titles, cost-of-goods data — anything really. VersaFeed's Supplemental Files feature allows users to seamlessly import the new data and integrate it into your product feeds. The supplemental file might be a one-time file that will not change. Or, it might be data hosted ...

Read more   PPC Bidding Product Titles Knowledge Base Client Account 

Apr 27
2015

Don't Spend Full Daily Budget in Google Shopping

If you're a SMB, you often don't have a lot of time to figure out the optimum bids for your products. However, there is one big mistake that you do want to avoid: do NOT bid so high as to spend your entire campaign budget each day. For example, let's say you sell guitars and you're willing to spend $100/day on Google Shopping. Let's also assume that you've ...

Read more   PPC Bidding On a Budget AdWords Knowledge Base Google Shopping 

May 19
2014

Migrating From Google Shopping Manager (GSM) to Google Shopping Campaigns (GSC)

Google has re-launched Product Listing Ads with their recently announced Google Shopping Campaigns (GSC). This article details how GSM users can migrate their existing GSM campaign to GSC and mange GSC with feed modifications moving forward. Some important notes before we get started: Google will sunset the current PLA architecture in late August 2014. At that point, Google will transition merchants to GSC via an automated and potentially error prone method. Users should manually switch ...

Read more   PPC Bidding Google AdWords Google Shopping Client Account 

Apr 04
2014

Bing Product Ads Creation and Configuration

On 3/26/14 Bing announced that Product Ads (Bing's equivalent to Google Product Listing Ads) are now available to all U.S. retailers. This is great news! The steps below will guide the configuration process needed to launch. NOTE: For additional help Bing has created a 3 part video series here: Create a Merchant Center StoreUpload Your Product CatalogCreate a Product Ads Campaign General Login 1.Login to Bing Ads by visiting this ...

Read more   PPC Bidding Bing Shopping Best Practices Knowledge Base Bing Product Ads 

Mar 20
2014

Google Shopping Campaigns: Overview

Google Shopping Campaigns (GSC) are a new way to list merchants' product inventory on Google Shopping and Google Product Listing Ads. The overall architecture of the system is still very similar: merchants send inventory feeds to Google, create an AdWords campaign that specifies bids/budgets, monitor results, and adjust bids/budgets as needed. Auto targets > SubdivisionsGSC changes how you create the AdWords campaign to set bids/budgets on your items. Instead of auto targets and ...

Read more   PPC Bidding PPC AdWords Product Listing Ads Google Shopping 

May 24
2013

Google Shopping Manager Overview

Google Shopping Manager, or GSM, is VersaFeed's online software toolset that enables retailers to easily list their inventory on Google Shopping and Google Product Listing Ads. VersaFeed manages the technical details so merchants can make straightforward executive decisions on budgets and bidding. Watch the screencast below of Google Shopping Manager Overview: Watch Google Shopping Manager Overview on YouTube » GSM consists of 3 main parts: Data Feed CreationBid ManagementReporting & AnalysisLet's take a look at ...

Read more   PPC Bidding AdWords Product Listing Ads Google Shopping Screencast 

Aug 16
2010

Bidding Strategies for PPC Shopping Engines

Bidding strategies are important for PPC (pay-per-click) shopping engines. All major shopping engines (with the exception of Google Product Search and Bing Shopping) are PPC, and most allow for a variable bid. To be successful on sites like Shopzilla, PriceGrabber, Amazon Product Ads, and NexTag, you must have a competent bidding strategy. There are two important tasks to consider: Initial bidding strategyOngoing bidding strategiesInitial Bidding Strategy Don't list your inexpensive products.For example, it ...

Read more   PPC Bidding PPC Best Practices 


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