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Sep 30 2025

The Price is Right - Strategies for Promoting Your Best Price in Shopping Ads

The 2025 holiday season will see nearly half of all shoppers actively seeking competitive prices and take advantage of major sales events , according to Google's Holiday Essentials report. Consumers are motivated by discounts, with 32% ma…

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Website Replatform
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May 31 2022

Data Feed Considerations When Replatforming

Over our 16 years in business building data feeds for retail clients, we've experienced quite a number of ecommerce replatforms. Our #1 recommendation on this is to plan for problems. There's always going to be something that comes up, but…

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Mar 03 2022

Preparing for Planned Site Outages

From time-to-time, websites need to come offline for maintenance. There's no way of telling Google about this, so when they perform their regular checks of your data feed against your site it sets off a wave of events, which can include pr…

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