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Feb 21 2025

Channels for Local Inventory Ads

For brick-and-mortar retailers, Local Inventory Ads are pivotal in bridging the gap between online searches and in-store purchases. These ads inform potential customers of the availability of products at nearby physical stores. Google, th…

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Website Replatform
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May 31 2022

Data Feed Considerations When Replatforming

Over our 16 years in business building data feeds for retail clients, we've experienced quite a number of ecommerce replatforms. Our #1 recommendation on this is to plan for problems. There's always going to be something that comes up, but…

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Mar 03 2022

Preparing for Planned Site Outages

From time-to-time, websites need to come offline for maintenance. There's no way of telling Google about this, so when they perform their regular checks of your data feed against your site it sets off a wave of events, which can include pr…

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