For large retailers and brands, Meta catalog ads can be a great addition to their shoppable media program for both retargeting and prospecting efforts. Making individual product level changes to these images can be hard, however, because of the scale which can mean your product images blend in. When shoppers scroll, your catalog ads can get lost in a sea of countless similar listings, and plain or identical product photos can get overlooked fast. AI-generated lifestyle backgrounds offer a way to make your catalog ads more eye-catching without requiring a full creative overhaul. Currently Meta does have the ability within their platform to manually create AI-generated backgrounds for products but there are plenty of limitations including the inability to test. VersaFeed can make it easy for you to generate better images, at scale, while allowing you to test for statistically significant results.
Proven Results: AI Backgrounds Drove Lift on Google Shopping
This approach is already producing strong performance gains. In a Google Shopping case study, a well known brand tested original product images vs. AI-generated lifestyle backgrounds to differentiate from resellers using the same imagery. Over four weeks, the AI background test drove a 15% higher CTR and a 23% lift in revenue, showing how visual contrast can directly impact clicks and sales.
Bringing This to Meta: AI Backgrounds vs. Original Images
Now we’re bringing the same concept to Meta catalog ads with a controlled A/B test: AI-generated background images (test) vs. original images (control). The goal is simple—measure whether AI backgrounds improve key outcomes like CTR, purchases, and ROAS, while keeping everything else consistent.
How VersaFeed Powers the Test
VersaFeed handles end-to-end execution: prompt engineering the backgrounds, generating and hosting the new images, and powering a feed setup that evenly rotates between test and control. On the Meta side, the test runs in its own campaign with two ad sets—one for products labeled “test” and one for products labeled “control,” using VersaFeed’s dynamic internal labeling to keep the split clean and measurable. We work closely with your team to get approval on all the images before going live.
If you want to make your catalog ads stand out and get real performance insights—without putting extra work on your creative team—VersaFeed can set it up and deliver a clear readout on what wins.
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