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Aug 14 2025

Vehicle Listing Ads (VLAs): A Technical Guide for Dealerships

Vehicle Listing Ads (VLAs) are essentially Product Listing Ads (PLAs) for cars. VersaFeed has been managing these since their beta launch in 2021 and has deep expertise in the unique data feeds and ad requirements they involve. If you’re …

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May 07 2026

Standard Shopping for Google VLAs

Vehicle Listing Ads (VLA) can now run in Standard Shopping campaigns on Google , offering advertisers greater control and flexibility. Until recently, VLAs were primarily tied to Performance Max (PMax) campaigns which is notorious for min…

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Jan 14 2026

TikTok Automotive Ads Are Here: A New Channel for VIN-Level Inventory Marketing

TikTok has officially entered the automotive advertising space alongside Google Vehicle Listing Ads (VLA) and Meta Automotive Inventory Ads (AIA) as of July 2025. This is a new way for dealers, marketplaces, and OEMs to promote VIN-level …

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