Home improvement retailers face unique advertising challenges, including a vast and diverse inventory, rapidly changing prices and availability, numerous product variations, and the need to highlight local brick-and-mortar inventory. VersaFeed can help with all of this and more.
VersaFeed helps home improvement retailers drive more sales with Local Inventory Ads (LIA), making it easy for shoppers to find in-stock items they can try on in-store. We also optimize feeds for badges and annotations like price drops, free shipping, fast delivery, and best-seller tags, boosting visibility and clicks.
Home improvement stores lose sales when shoppers can’t find what’s in stock. Local Inventory Ads (LIA) fix that by showing real-time availability, store locations, and pickup options right in Google Shopping. Badges like “In Store” and “Curbside Pickup” drive foot traffic and higher conversions.
Google offers many “extras” that will help your Shopping Ad to standout against competitors in the form of badges and annotations. Most of them require additional steps to set up, either in the product feed or within the GMC settings, etc.
VersaFeed handles the complex feed management process to keep your product ads up-to-date across Google and Meta, integrating directly with your inventory system to update prices and availability daily.
VersaFeed offers a free audit of your home improvement feeds to ensure your ads drive results. Our technical staff will review your existing feeds, identify proven optimizations, and provide a comprehensive audit—at no cost.
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