About VersaFeed
VersaFeed is a product data feed company used by large ecommerce companies. We transform messy product data from retailers into clean feeds for Google, Meta, TikTok, and other channels. Our clients include brands like Kroger, The North Face, Discount Tire, and Lands’ End. We have been in business for 19 years.
We are looking for a Director of Marketing to own our growth strategy and consistently feed our sales team high-intent, qualified leads.
Job Description
You'll own our growth strategy and tell us where to spend for maximum return across channels like Google/LinkedIn, SEO, GEO/AEO, cold email, branding, and PR. You must be able to run at least one of those yourself at a professional level, and keep a rolodex of size-appropriate contractors to handle the rest. You'll monitor results religiously and know when channels need personal review, fine-tuning, or to be dropped.
You'll also enable our sales team by crafting case studies, flyers, infographics, and other materials. You should be technical and unafraid to read HubSpot or Analytics documentation when necessary. Above all, you're organized and methodical. This is a high-accountability role with a clear path to VP or CMO, building and hiring the division as we grow.
What You Will Do
- Own VersaFeed’s overall marketing strategy.
- Decide which channels deserve time and budget.
- Directly manage at least one major marketing channel.
- Hire and manage specialized outside contractors.
- Track results and cut underperforming programs quickly.
- Build a consistent pipeline of qualified sales leads.
- Improve landing pages, forms, retargeting, and conversion paths.
- Support sales with decks, case studies, and other materials.
- Build and hire our marketing team as VersaFeed grows.
Who You Are
- 10+ years of marketing experience in similar industries (adtech, ecommerce, SEM, ad agencies, etc.).
- You know how to turn marketing spend into pipeline.
- You can set direction without waiting for instructions.
- You are highly organized and accountable for results.
- You can manage both strategy and day-to-day execution.
- You are comfortable evaluating agencies, contractors, and new hires.
- You are willing to learn unfamiliar tools quickly.
- You are not above minor website, CRM, or documentation work.
Ideal Background
- Direct experience with data feeds or digital advertising targeting enterprise clients.
- Strong HubSpot skills.
- Experience with paid search, LinkedIn, SEO, PR, and branding.
- Familiarity with lead scoring, audience retargeting, and analytics.
- Experience creating professional sales and marketing materials.
- Practical experience using AI and marketing automation tools.
- Experience managing websites, landing pages, and conversion forms.
- A marketing degree (or technical degree like finance, IT/computer science, engineering, math, life sciences) is ideal.
The Product
- VersaFeed ingests raw product data from ecommerce platforms, PIMs, ERPs, databases, APIs, files, and legacy systems. We clean, transform, optimize, and distribute that data to Google, Meta, TikTok, review platforms, CRMs, and other channels.
- This is a high-end enterprise service. We are not a cheap self-service feed tool. We are the company clients call when their data is complicated, their systems are messy, and they need experienced people to make it sing.
- VersaFeed’s software is a 100% custom, in-house, purpose-built stack. We do not use third-party systems or white-label solutions. We are an AI-first company and have an incredible, modern feature set that continues to outperform competitors.
Who We Are
- VersaFeed has operated for 19 years with strong technical roots. All three founders have comp-sci backgrounds. We are self-funded. No VC money. No fake growth story. No bloated headcount.
- We work with large companies, but we are still a small team. People here are expected to be smart, practical, direct, and useful. We have strong engineering, support, and account management teams.
Why Work Here
- You will have direct access to ownership and real influence over the company.
- You will help decide how the marketing function is built instead of inheriting someone else's broken processes.
- You will sell a product that actually works and is backed by serious technical people.
- You will have a real chance to help grow revenue and share in the upside (equity/ownership stake).
- You will not be buried inside a giant sales & marketing org. If you succeed here, everyone will know it.
Compensation and Benefits
- Compensation: $155K–$190K, depending on experience and skills fit.
- This is also an equity position: you will own a portion of VersaFeed.
- 401(k) grant (better than a "match"—it's a straight "gimme").
- Annual holiday bonus (no “jelly of the month club”)!
- Extra paid week off at Christmas/New Year’s.
- Health, dental, and vision benefits.
- Flexibility: Remote work environment (must be US-based and grounded in one geographic area).
- Phone and internet reimbursement.
Ready to Build the Future of VersaFeed?
If you know how to turn marketing dollars into real B2B pipeline and aren't afraid to get your hands dirty doing it, let’s talk. Send your resume to jobs@versafeed.com
