Writing Effective Product Titles
Carefully crafted product titles can dramatically boost your inventory's visibility on the comparison shopping engines (CSE's). It can also help with SEO. Let's dive right in with some example product titles:
Shopping engines utilize the product title more than any other product attribute in the data feed. The shopping engines will also look at the (much larger) product description, but to a significantly lesser extent. Title your products carefully (using the guidelines above) and you will maximize your chances of success.
For an established retailer, making large-scale modifications to product titles can be a daunting task. VersaFeed can help by leaving your titles as-is on your website, but making automated changes to the titles in the data feed only.
- BAD: Golf Polo, Plaid
- GOOD: Tommy Hilfiger Men's Golf Polo Shirt, Plaid
- BAD: Red Schwinn Beach Cruiser
- GOOD: Red Schwinn "Winwood" Beach Cruiser 3-Gear Bicycle
- What the product "is" — In the first example it's a shirt; in the second, a bicycle.
- The brand — Even if your ecommerce software has a separate area for brand, you should add the brand to the title unless your software automatically does this for you.
- The details — Examples from above would be "Men's," "Plaid," "Red," "Winwood," and "3-Gear."
Shopping engines utilize the product title more than any other product attribute in the data feed. The shopping engines will also look at the (much larger) product description, but to a significantly lesser extent. Title your products carefully (using the guidelines above) and you will maximize your chances of success.
For an established retailer, making large-scale modifications to product titles can be a daunting task. VersaFeed can help by leaving your titles as-is on your website, but making automated changes to the titles in the data feed only.
Have questions about your particular product titles? Need help listing on popular shopping channels? Request a free demo for specific advice about your website's product titles.