Advertising auto parts presents unique challenges: highlighting your lowest possible price (including core rebates), targeting specific searches (e.g., 2010 F-150 Alternator), and showcasing your brick-and-mortar local inventory. VersaFeed can help with all of this and more.
VersaFeed helps automotive parts retailers drive more sales with Local Inventory Ads (LIA), making it easy for shoppers to find in-stock items they need right away in-store. We also optimize feeds for badges and annotations like price drops, free shipping, fast delivery, and best-seller tags, boosting visibility and clicks.
Auto parts retailers lose sales when shoppers can’t find what’s in stock. Local Inventory Ads (LIA) fix that by showing real-time availability, store locations, and pickup options right in Google Shopping. Badges like “In Store” and “Curbside Pickup” drive foot traffic and higher conversions.
Google offers many “extras” that will help your Shopping Ad to standout against competitors in the form of badges and annotations. Most of them require additional steps to set up, either in the product feed or within the GMC settings, etc.
VersaFeed handles the complex feed management process to keep your product ads up-to-date across Google and Meta, integrating directly with your inventory system to update prices and availability daily.
VersaFeed offers a free audit of your automotive feeds to ensure your ads drive results. Our technical staff will review your existing feeds, identify proven optimizations, and provide a comprehensive audit—at no cost.
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