VersaFeed
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Feed Management Services

Full-Service Product Feed Management

Complex product feeds need ongoing attention. VersaFeed’s engineers and dedicated feed specialists handle integration, product feed optimization, monitoring, and delivery across your advertising channels. We continually improve your product data to support stronger ad performance and AI shopping readiness, with less day-to-day work for your team.

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White Glove Onboarding

Our specialists handle integration and feed setup, with minimal work for your team.

Dedicated Feed Specialists

Work directly with experienced specialists who understand your product feeds.

Proactive Feed Monitoring

Automated monitoring flags feed issues from product import through channel delivery.

Feed Error Resolution

Our engineers and feed specialists investigate and resolve feed issues.

Product Feed Optimization

Our specialists use flexible feed technology to improve product data for each channel

05_ai

Artificial Intelligence

  • Use ChatGPT and other AI models to enrich product feeds, improve product detail pages, and analyze product reviews, with human oversight.
  • Our specialists combine AI enrichment with feed rules, prompt engineering, and project management to support your catalog goals.
Explore AI Toolkit
02_customizations

Customizations

  • Our specialists build automated feed rules to clean data and apply channel-specific improvements.
  • Tailor pricing, shipping, product titles, product types, custom labels, and Google Merchant Promotions to your campaign strategy. Add URL tracking parameters to support campaign measurement.
01_categorization

Product Categorization

  • Our specialists use custom rules and automation to categorize products for each channel.
  • We monitor channel requirements and taxonomy changes, then update categorization rules to keep your product feeds aligned.
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Supplemental Files

  • Bring data from multiple sources into your product feeds and feed rules. Connect CSV, TSV, and XLSX files, spreadsheets, and other supported sources to add information beyond your primary catalog.
  • Our specialists use supplemental data for pricing overrides, dynamic product exclusions, KPI-based custom labels, missing attributes, and feed testing, connecting your business data to campaign decisions.
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Exclusions

  • Apply product exclusion rules to individual feeds or across your catalog, based on your business and campaign priorities.
  • Review each feed’s exclusion summary to see which products are excluded and the rules responsible.
Feed Modifications

Custom feed rules improve product data and support your campaign strategy

[title]
[description]
[brand]

Optimize Product Content for Ad Display & Search Relevance

  • Build or enrich product attributes using available source data.
  • Test feed changes with A/B experiments and product groupings.
  • Tailor product titles and descriptions to each feed channel.
  • Use AI to add relevant keywords with specialist oversight.
[custom_labels]
[product_type]
[promotion_id]

Product Segmentation for Campaign Management

  • Use five custom label fields for Google Shopping campaign segmentation.
  • Group products by price, performance, margin, sale status, and more.
  • Refine or rebuild product types to support your campaign structure.
  • Connect eligible products to scheduled Google Merchant Promotions.
[variant_field]
[sale_prices]
[shipping_labels]

Improve Product Listings with More Complete Feed Data

  • Align product variants within the appropriate item groups.
  • Submit accurate sale prices to support eligible sale annotations.
  • Apply shipping labels to match products with the appropriate shipping settings.
  • Include alternate product images to give channels additional listing options.
Feed Management Platform Tools

Work with our specialists and access tools to inspect, update, and manage your product feeds

On-Demand

Import, upload, and export product feeds and custom data.

Supplemental Files

Enrich product feeds with data from spreadsheets, databases, and CSV files.

FeedBack

Ask questions about your product data and uncover insights with AI.

Modifications

Apply custom feed rules to improve product data for each channel.

Exclusions

Control which products appear in each feed with product exclusion rules.

Search

Find products in your feeds and review product coverage summaries.

Delivering feeds to search engines, social platforms, affiliate networks & more

Our full-scale offering of omnichannel product feeds means your products can be anywhere—and everywhere—you want them to be.

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