Platform Services & Tools

Product Import

VersaFeed extracts product data from source feeds, databases, and ecommerce platforms.
We can even crawl websites for data with advanced spider technology.

On Demand

Aside from the regularly schedule product imports, clients can run product data imports "on demand" and analyze recent feed modifications and other rules. Options include email notifications and auto uploads, however,
feed uploads can also be initiated at any time.

Field Mappings

See and control your field mappings from source fields to VF internal fields. Internal fields are then translated into feed fields inline with feed specifications. Helpful previews show the top 3 source values in each field.

Rule-based System

Target products with extreme granularity and perform hi-tech operations on your data.

• Select Products

  Compound and nested rules allow item selections based on many different product criteria at once.

• Edit Fields

  A flexible modification interface provides an intuitive tool for simple to complex transformations.

• Example Rule

  The modification rules consist of an arbitrary name, product selection, the edit rule, and applicable feeds.

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We provide every kind of selection technique imaginable for endless manipulation of your data.
If you can think of another way to segment your data, we'll add it!

Actions

Match types

Fields

Feed Categorization

Use a combination of direct and automated category rules to assign item categories per engine.

Harness VersaFeed's AI engine with highly customizable automated rules for
matching thousands of items within a given taxonomy range.

Feed Modifications

Probably the most sophisticated components of the VersaFeed system.
Choose one of two modification interfaces:

• Freeform Advanced modifications on any field in any feed. Rules execute on all items.
• Single Field All rules apply to a single field of choice. Each item will match only one rule.

Freeform

Modify any field in any feed. Freeform mods can range from basic to highly advanced, with a large variety of modifications, including set, find & replace, calculations, and complex regular expressions. All rules execute on all items. Dynamically create new fields for use with other feed modifications and interfaces. Rules can also be scheduled to execute at precise times for scheduled changes or A/B testing.

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Single Field

An efficient way to segment your product data for Google Shopping Campaigns. All rules are applied to a single product attribute. Rules are executed from top to bottom, while each item can only match one rule. The items cascade from one rule onto the next until each match is found.

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Select from above to see a sample of each feed modification interface.

Feed Exclusions

Remove products from feeds

Stay compliant by not allowing certain products per engine. Build "top seller" inclusion lists for ultra-targeted campaigns.
VersaFeed's rule-based system streamlines simple product selections while allowing for
extremely complex multi-rule compound selections.

Feed Search

Fully transparent feeds allow users to inspect various segments of any feed
using super robust filtering operators and incredibly helpful search options.
View all fields or choose just the ones you need to see.
Download to CSV for further analysis.

Feed Summary

Useful summaries of each feed help you analyze your data and monitor desired changes from other tools.
Find issues using feed summaries inspect with feed searches control with feed mods.

AdWords "Shopping" Campaigns

The "Single Field" feed modification interface is ideal for setting any of the AdWords Custom Labels.

After the labels are inserted into the product feed, simply subdivide the products
into product groups defined by the labels' values and bid accordingly.

Timeline

Analyze changes to your data over time. Choose either raw source data or deliverable shopping feeds.

FeedBack^SM

Peer into Google Merchant Center's Diagnostics area and cross-reference the reported errors with your feed data.
In addition, VersaFeed has internal monitoring to spot trends and alert you with any urgent issues.
VersaFeed also monitors import failures, low product counts, stale source feeds, and more.