Platform Services & Tools
VersaFeed's expert team guides you through the world of
product feeds, delivering timely results when needed most.
Hands-on clients can be provided a login to access powerful tools in the VF portal.
Product Import
Source product data
On Demand
Import and upload
Mappings
Map into feed
Rule-based
Rule-based system
Categorization
Taxonomy per feed
Modifications
Edit feed fields
Exclusions
Remove from feeds
Search
Locate feed items
Summary
Feed item summary
AdWords
Custom label rules
Timeline
Data over time
FeedBackSM
Diagnose and monitor
Product Import
VersaFeed extracts product data from source feeds, databases, and ecommerce platforms.
We can even crawl websites for data with advanced spider technology.

On Demand
Aside from the regularly schedule product imports, clients can run product data imports "on demand" and analyze recent feed modifications and other rules. Options include email notifications and auto uploads, however,
feed uploads can also be initiated at any time.

Field Mappings
See and control your field mappings from source fields to VF internal fields. Internal fields are then translated into feed fields inline with feed specifications. Helpful previews show the top 3 source values in each field.

Rule-based System
Target products with extreme granularity and perform hi-tech operations on your data.
We provide every kind of selection technique imaginable for endless manipulation of your data.
If you can think of another way to segment your data, we'll add it!
Actions

Match types

Fields

Feed Modifications
Probably the most sophisticated components of the VersaFeed system.
Choose one of two modification interfaces:
Select from above to see a sample of each feed modification interface.
Feed Exclusions
Remove products from feeds
Stay compliant by not allowing certain products per engine. Build "top seller" inclusion lists for ultra-targeted campaigns.
VersaFeed's rule-based system streamlines simple product selections while allowing for
extremely complex multi-rule compound selections.



Feed Search
Fully transparent feeds allow users to inspect various segments of any feed
using super robust filtering operators and incredibly helpful search options.
View all fields or choose just the ones you need to see.
Download to CSV for further analysis.

Feed Summary
Useful summaries of each feed help you analyze your data and monitor desired changes from other tools.
Find issues using feed summaries inspect with feed searches control with feed mods.



Timeline
Analyze changes to your data over time. Choose either raw source data or deliverable shopping feeds.

FeedBackSM
Peer into Google Merchant Center's Diagnostics area and cross-reference the reported errors with your feed data.
In addition, VersaFeed has internal monitoring to spot trends and alert you with any urgent issues.
VersaFeed also monitors import failures, low product counts, stale source feeds, and more.

