Recommended Comparison Shopping Engines

Dec 10, 2010 |  PPC, On a Budget, Best Practices

Our core recommendation is to maximize your product exposure on free shopping engines first. There are three of note: Google Product Search, Bing Shopping, and TheFind. These three free shopping engines, once properly tuned, can provide a solid stream of new customers to your website with no pay-per-click fees. The only downside is that competition is fierce among the free shopping engines. Having an optimized product data feed created by VersaFeed will help ensure your ...

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Bidding Strategies for PPC Shopping Engines

Aug 16, 2010 |  PPC, Best Practices, PPC Bidding

Bidding strategies are important for PPC (pay-per-click) shopping engines. All major shopping engines (with the exception of Google Product Search and Bing Shopping) are PPC, and most allow for a variable bid. To be successful on sites like Shopzilla, PriceGrabber, Amazon Product Ads, and NexTag, you must have a competent bidding strategy. There are two important tasks to consider: Initial bidding strategyOngoing bidding strategiesInitial Bidding Strategy Don't list your inexpensive products.For example, it ...

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