Recommended Comparison Shopping Engines

Dec 10, 2010 |  PPC, On a Budget, Best Practices

Our core recommendation is to maximize your product exposure on free shopping engines first. There are three of note: Google Product Search, Bing Shopping, and TheFind. These three free shopping engines, once properly tuned, can provide a solid stream of new customers to your website with no pay-per-click fees. The only downside is that competition is fierce among the free shopping engines. Having an optimized product data feed created by VersaFeed will help ensure your ...

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Top 10 Data Feed Tips & Tricks

Dec 10, 2010 |  Google Product Search, Best Practices

Looking for some sure-fire methods to maximize your exposure on the shopping engines? These time-proven techniques will help ensure your success on comparison shopping engines: 1.Craft your product titles carefully. Product titles are given extreme importance on the shopping engines when matching against consumer searches. Ensure you include the brand, what the product is, and any distinguishing features. More info on product titles »2.Focus on the three free comparison shopping engines first: Google ...

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Increasing Product Rank in Google Product Search

Oct 02, 2010 |  Google Product Search, Best Practices, Product Titles

Before we can address how to increase rankings in Google Product Search, we need to examine exactly what criteria Google Product Search uses to determine product rank. Unfortunately, Google keeps most of this information secret — so much of our information is gleaned from observational experience over the years. Google published facts Include as much info about each product as you can. There are many product attributes that can be specified in the data feed, use ...

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Writing Effective Product Titles

Sep 08, 2010 |  Best Practices, Product Titles

Carefully crafted product titles can dramatically boost your inventory's visibility on the comparison shopping engines (CSE's). It can also help with SEO. Let's dive right in with some example product titles: BAD: Golf Polo, PlaidGOOD: Tommy Hilfiger Men's Golf Polo Shirt, PlaidBAD: Red Schwinn Beach CruiserGOOD: Red Schwinn "Winwood" Beach Cruiser 3-Gear BicycleWhen consumers search for your products on shopping engines we don't know what search terms they will use ...

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Adding Your Business to Google Places / Google Local

Aug 25, 2010 |  Google Places, On a Budget, Best Practices, Google

If you are a business owner with a website and a brick & mortar storefront, you can increase your Google visibility for free by adding your business to Google Places. Google Places is simply Google's method of allowing companies to register information about their physical store. Google then uses this information in a variety of ways to boost your store's online presence. Here are some examples: A search on Google for "San Francisco pet ...

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Bidding Strategies for PPC Shopping Engines

Aug 16, 2010 |  PPC, Best Practices, PPC Bidding

Bidding strategies are important for PPC (pay-per-click) shopping engines. All major shopping engines (with the exception of Google Product Search and Bing Shopping) are PPC, and most allow for a variable bid. To be successful on sites like Shopzilla, PriceGrabber, Amazon Product Ads, and NexTag, you must have a competent bidding strategy. There are two important tasks to consider: Initial bidding strategyOngoing bidding strategiesInitial Bidding Strategy Don't list your inexpensive products.For example, it ...

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Google Product Search Seller Ratings, Part 3

Jul 08, 2009 |  Google Product Search, Seller Ratings, Best Practices, Google

In previous blog entries we've looked at the importance of Google Product Search "seller ratings" and how to use Google Checkout to obtain these ratings. This blog entry will focus on an alternative way of obtaining seller ratings utilizing ResellerRatings.com. ResellerRatings was founded in 1996 and allows consumers to review online merchants. They are generally regarded as fair to both merchants and consumers. We are interested in ResellerRatings because Google periodically extracts merchant ...

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Google Product Search Seller Ratings, Part 2

Jul 08, 2009 |  Google Product Search, Seller Ratings, Best Practices, Google

Last blog we discussed the best methods to have "seller ratings" listed next to your products on Google Product Search. We focused on two methods: using Google Checkout, and using ResellerRatings.com. This article will focus on the first option, Google Checkout. While Google Checkout doesn't seem like a product that has anything to do with customer reviews, it actually does. Part of the Google Checkout system includes automated emails which request reviews from ...

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Google Product Search Seller Ratings - Part 1

Jul 08, 2009 |  Google Product Search, Seller Ratings, Best Practices, Google

(This post has two sequel posts: Part 2 and Part 3) While searching on Google Product Search you'll frequently notice that some merchants have a "reviews" or "seller ratings" listed next to their store (see example). These ratings are incredibly important as consumers are more willing to do business with retailers they consider trustworthy — even if the product price is not the lowest. Google seller ratings consist of a 1 to 5 star visual ...

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