Aug 19
2016

New Product Searches: Raw & Processed

While clients have always been able to search their outgoing feeds, VersaFeed has recently introduced Product searches. There are two types of Product searches: Raw Input, Processed Data Raw Input DataThis is searching the actual source data before it runs through the VersaFeed system. The filter fields and viewable columns will be based on the source input feed the client provides. The header rows in the search results display the mapping of which internal VF ...

Read more   Knowledge Base Client Account 

Aug 19
2016

Product & Feed Search: New Options Available

VersaFeed's search interfaces have been significantly revamped with a host of new features and powerful tools, including: Updated filtersField mappingsCompare importsSummary reportCompare-Summary report Updated FiltersThe search filters have been modernized with many new match types and input options. Unlimited filters and filter sub-groups can be added to make complex selections. Here's more info about the New Search Filters. Field MappingsThe new search results' header includes a mapping of where the data is coming ...

Read more   Knowledge Base Client Account 

Aug 11
2016

New Search Filters

A new filter interface has been released for the product and feed searches in the client account. The search results start out the same as before, returning all products, then criteria can be applied to filter the products down to extremely granular levels. Here is an overview of the new filters: a New filter paneThe filters now work the same as the product selections on the various rules pages (e.g., feed modifications). Comparison operators ...

Read more   Knowledge Base Client Account 

Mar 08
2016

How to Copy/Paste Product IDs for Promotions, Exclusions, Etc.

The video below details how to copy large sets of product identifiers (SKU, "group id", MPN, GTIN/UPC) from a spreadsheet into the VersaFeed system. This is commonly done to create Google Promotions, exclude items, or other feed modifications/optimizations that require operating on a large subset of product identifiers. More info on determining product identifiers.

Read more   Best Practices Knowledge Base Google Shopping Screencast Client Account 

Mar 08
2016

Determining Product Identifiers (SKU, "group id", MPN, GTIN/UPC)

The video below helps clients and agencies determine what product identifier to utilize when creating rules to modify your product data feeds. By explaining how you can determine if a code is a SKU, "group id", MPN, or GTIN/UPC the video enables users to select the appropriate product identifier when making any feed modification that is selected via a list of product codes.

Read more   Best Practices Google Shopping Screencast Client Account 

Feb 24
2016

Data Feed Optimizations, Tuning, and General Maintenance using VersaFeed Feed Modifications

Feed modifications are a fundamental subsystem within VersaFeed. These "feed mods" allow clients, agencies, and VersaFeed account managers to use advanced logic to manipulate product data feeds in almost any conceivable fashion. Below are some example feed mods for common tasks: Set Set the value of a field to any number of constants and/or field values. Will completely overwrite the previous value of the field. Primarily used for appending values and setting default values ...

Read more   Product Titles Knowledge Base Client Account 

Apr 27
2015

Don't Spend Full Daily Budget in Google Shopping

If you're a SMB, you often don't have a lot of time to figure out the optimum bids for your products. However, there is one big mistake that you do want to avoid: do NOT bid so high as to spend your entire campaign budget each day. For example, let's say you sell guitars and you're willing to spend $100/day on Google Shopping. Let's also assume that you've ...

Read more   On a Budget PPC Bidding AdWords Knowledge Base Google Shopping 

Apr 06
2015

Downloading a CSV Version of Your XML Feed

Please use the following method to download a CSV version of a feed that is natively in XML format. 1.Login to your VersaFeed account here:https://www.versafeed.com/clients/login/If you do not have a VersaFeed account please contact your account manager to create one.2.Click the dropdown menu "Feeds" then "Feeds & Imports"3.Find the feed you wish to download in CSV format on the page. Note that we list ...

Read more   Knowledge Base 

Jul 03
2014

New Feature: On Demand Product Import

The VersaFeed dashboard now allows merchants to re-scan their product inventory with the click of a button. Retailers can start this process by clicking Start New Import as seen in the screenshot below: When starting a new product import, clients have various options: Immediately upload new feeds after import has completedand/orEnter an email address to be notified once the import has completed Retailers that simply need their latest inventory uploaded should check the box ...

Read more   Knowledge Base Client Account 

Jul 01
2014

New Feature: Timeline

Timeline enables merchants to monitor their product database over time. Using Timeline, merchants can quickly see which products, brands, and categories have been added or removed from their product catalog between two set dates. By finding new products, brands, and categories merchants can adjust their bidding and grouping strategies in Google, Bing, and other channels. Frequently, merchants have a default bid for their entire product database, and then specific bids for more targeted items. Timeline ...

Read more   Knowledge Base Google Shopping Client Account 

Jun 24
2014

New Feature: Feed Modification Rulesets

Previously, Feed Modifications were one large list of modifications made to the feed. With Feed Modification Rulesets, clients can now create groups of feed mods for better readability and management. In addition, feed mods now come in two flavors "Freeform" or "Single Field" (further details here). Premium and Enterprise accounts will see these new features immediately. Base packages will continue to utilize the previous version of Feed Modifications. Ruleset Groups Each list element in the ...

Read more   Client Account 

Jun 24
2014

New Feature: New Feed Modification Types

Premium and Enterprise accounts now have access to two different styles of Feed Modifications: "Freeform" and "Single Field". Freeform Mods Freeform feed modifications are the standard, older style of feed modifications that base accounts default to. Freeform feed modifications can range from basic to highly advanced, with a large variety of modification action types available including set, find & replace, calculations, and regular expressions. With Freeform rules, clients can modify any product attribute in any feed ...

Read more   Google Shopping Client Account 

Jun 24
2014

New Feature: Import/Export for Everything

Premium and Enterprise accounts will now have the ability to import/export rules for all of the VersaFeed tools interfaces, including: Feed modifications (both individual rulesets and ruleset groups)Feed exclusion/inclusion listsFeed categorizationImport/export features utilize CSV files that can be easily modified in programs like Microsoft Excel. By working in a spreadsheet, merchants can easily modify various VersaFeed account settings in bulk. Merchants will find upload/download links in the various VersaFeed dashboard ...

Read more   Client Account 

May 19
2014

Migrating From Google Shopping Manager (GSM) to Google Shopping Campaigns (GSC)

Google has re-launched Product Listing Ads with their recently announced Google Shopping Campaigns (GSC). This article details how GSM users can migrate their existing GSM campaign to GSC and mange GSC with feed modifications moving forward. Some important notes before we get started: Google will sunset the current PLA architecture in late August 2014. At that point, Google will transition merchants to GSC via an automated and potentially error prone method. Users should manually switch ...

Read more   Google PPC Bidding AdWords Google Shopping Client Account 

Apr 08
2014

VersaFeed Standard Destination Feed List

Please find the list of Standard Destinations for VersaFeed data feeds below. This document is updated regularly and no notification is provided upon update. Standard Destinations Google Merchant Center United StatesGoogle Merchant Center AustraliaGoogle Merchant Center BrazilGoogle Merchant Center CanadaGoogle Merchant Center Czech RepublicGoogle Merchant Center FranceGoogle Merchant Center GermanyGoogle Merchant Center IndiaGoogle Merchant Center ItalyGoogle Merchant Center JapanGoogle Merchant Center NetherlandsGoogle Merchant Center RussiaGoogle Merchant Center SpainGoogle Merchant Center SwitzerlandGoogle Merchant Center United KingdomBing ...

Read more   Knowledge Base Client Account 

Apr 08
2014

Sending Secure Messages to VersaFeed

Please utilize the following method to send secure messages to VersaFeed (usernames, passwords, etc.): 1.Login to your VersaFeed account here:​https://www.versafeed.com/clients/login/NOTE: If you do not have a VersaFeed account please contact your account manager to create one.2.Click "Help"3.Click "Contact Us"4.Click "Secure Message"5.In the "Message Body" specify any confidential information you wish (all message fields are encrypted).

Read more   Best Practices Knowledge Base Client Account 

Apr 04
2014

Bing Product Ads Creation and Configuration

On 3/26/14 Bing announced that Product Ads (Bing's equivalent to Google Product Listing Ads) are now available to all U.S. retailers. This is great news! The steps below will guide the configuration process needed to launch. NOTE: For additional help Bing has created a 3 part video series here: Create a Merchant Center StoreUpload Your Product CatalogCreate a Product Ads Campaign General Login 1.Login to Bing Ads by visiting this ...

Read more   Bing Shopping Best Practices PPC Bidding Knowledge Base Bing Product Ads 

Mar 26
2014

Google Shopping Campaigns: Best Practices

Use Performance Metrics Sales: Check your sales vs. spend statistics often and adjust bidding as needed. The best part of Google Shopping Campaigns (GSC) is the newly available performance tracking metrics. Select the "Dimensions" tab and then change the dropdown "View" to "Shopping" and select "Product Type", "Brand", or "Item ID". Note: Make sure your AdWords conversion tracking is configured properly! » https://support.google.com/adwords/answer/1722054 Click "Columns" then "Customize Columns" and make ...

Read more   PPC Best Practices PPC Bidding AdWords Product Listing Ads Knowledge Base Google Shopping 

Mar 21
2014

Google Shopping Campaigns: Details

CreationGoogle Shopping Campaigns (GSC) can be created by clicking"+ Campaign" then "Shopping" within AdWords. After the new campaign is created, new options of note are: 1.Campaign priority: If there are multiple Google Shopping Campaigns with bids on the same items, this setting chooses which campaign will receive priority. Previously, the highest bid would always be used.2.Inventory filter: prevents items in the feed from even reaching this AdWords campaign). VersaFeed recommends leaving this ...

Read more   PPC Best Practices PPC Bidding AdWords Product Listing Ads Knowledge Base Google Shopping 

Mar 20
2014

Google Shopping Campaigns: Overview

Google Shopping Campaigns (GSC) are a new way to list merchants' product inventory on Google Shopping and Google Product Listing Ads. The overall architecture of the system is still very similar: merchants send inventory feeds to Google, create an AdWords campaign that specifies bids/budgets, monitor results, and adjust bids/budgets as needed. Auto targets > SubdivisionsGSC changes how you create the AdWords campaign to set bids/budgets on your items. Instead of auto targets and ...

Read more   PPC PPC Bidding AdWords Product Listing Ads Google Shopping 

May 24
2013

Google Shopping Manager Overview

Google Shopping Manager, or GSM, is VersaFeed's online software toolset that enables retailers to easily list their inventory on Google Shopping and Google Product Listing Ads. VersaFeed manages the technical details so merchants can make straightforward executive decisions on budgets and bidding. Watch the screencast below of Google Shopping Manager Overview: Watch Google Shopping Manager Overview on YouTube » GSM consists of 3 main parts: Data Feed CreationBid ManagementReporting & AnalysisLet's take a look at ...

Read more   PPC Bidding AdWords Product Listing Ads Google Shopping Screencast 

Feb 12
2013

Google Shopping for Wine Merchants

Google has recently announced they will soon lift the restriction of listing alcohol (wine, spirits, beer) on Google Shopping. This screencast covers how to successfully list wine on Google Shopping and how to utilize VersaFeed's Google Shopping Manager (GSM) to achieve maximum results. GSM enables wine merchants to segment and bid on groups of products based on wine characteristics, such as varietal, region, color, and price. Performance reports are available with tools for ROI ...

Read more   Google Shopping Screencast Client Account 

Jan 29
2013

Getting Started with GSM

Your new GSM Google Shopping campaign is active and has started receiving impressions and clicks. The campaign is accumulating statistics which can be analyzed in the future with GSM to fine tune your bidding and maximize ROI. What now? We've outlined some tools and tips below on getting started with GSM... Bid Management and Product Grouping With GSM, bids are set at the ad group level and these groups will correlate directly with AdWords ...

Read more   Best Practices Google Shopping Client Account 

Jan 29
2013

Screencast: GSM Grouping & Bidding Tutorial

This in-depth tutorial discusses how to use Google Shopping Manager's (GSM) grouping and bidding tools to create real world product groupings. John steps through various scenarios using simple methods to create, refine, and optimize groups of products for Google Shopping then shows how they translate on the AdWords side to ad groups and auto targets. VersaFeed's data feed management and GSM solution enables retailers to receive SKU-level feedback and maximize ROI on Google ...

Read more   Google Shopping Screencast Client Account 

Jan 28
2013

Screencast: Google Shopping Manager for AdWords Agencies

John explains the powerful product grouping tools behind Google Shopping Manager (GSM) geared towards AdWords agencies. Agencies can define custom rules using many different conditional match types which translate to super specific ad groups in AdWords. The ad groups contain auto targets for each product of the group, making both SKU-level bidding and SKU-level reporting possible. Watch on YouTube »

Read more   AdWords Google Shopping Screencast Client Account 

Jan 23
2013

How to Link Google AdWords to Analytics

Follow the steps in the video below to link your AdWords to Analytics: Watch on YouTube More info: http://support.google.com/adwords/answer/1704341/?hl=en

Read more   AdWords Google Shopping Google Analytics 

Jan 14
2013

Screencast: Google Shopping Bidding Strategies

This screencast covers Google's recommended practices for bidding on Product Listing Ads / Google Shopping campaigns and explains the advantages to VersaFeed's SKU-based grouping and bidding solution. With SKU-based targets, VersaFeed has access to the full life cycle of a product in order to draw performance data for further bid adjustments. Stay tuned for the next screencast in this series, called "Bidding in Action." Watch on YouTube »

Read more   PPC Bidding AdWords Knowledge Base Google Shopping Screencast 

Jan 03
2013

How To Grant VersaFeed Google Analytics Access

1.Login to Google Analytics and click the area titled "Admin" at the top of your screen. 2.Under "Account" click "User Management". Optional: if you are an advanced user or wish to give permission at the "Property" or "View" level, you can utilize the "User Management" link in those locations instead. 3.Under "Add permission for:" enter gapi@versafeed.com. We prefer you check "Edit, Collaborate, Read & Analyze" access, but if you're an ...

Read more   Knowledge Base Client Account 

Jan 03
2013

How To Grant VersaFeed AdWords Access

1.Find your Google AdWords Customer ID. This can be found by logging into your Google AdWords account and looking at the top right of any page. It is a ten digit number formatted like so "Customer ID: 123-456-7890". 2.Send us your AdWords Customer ID via email, phone, secure message, or GSM signup form in the VersaFeed dashboard. 3.We will then request access to your AdWords account. This is a manual process and ...

Read more   AdWords Knowledge Base Client Account 

Nov 05
2012

Screencast: Feed Exclusion Manager

This screencast details how to use the Feed Exclusion Manager inside your VF client account. This tool enabled clients to remove items from any shopping engine data feed based on various product attributes. For example, you can remove all items less than $50 from your Google feed only. Watch on YouTube »

Read more   Knowledge Base Google Shopping Screencast Client Account 

Oct 24
2012

Screencast: Data Feeds Dashboard

Inside your VersaFeed client account is the Data Feeds dashboard. This screencast describes the features and functionality of this area, including data extractions, data feed downloads, viewing and searching data feeds, feed reports, exclusion reports, and upload times. Watch on YouTube »

Read more   Knowledge Base Screencast Client Account 

Oct 09
2012

VersaFeed Source Feed Details

Retailers should submit their inventory to VersaFeed utilizing the source feed format detailed below. Important Notes Existing file: If you have an existing feed file, please notify VersaFeed (we can very likely utilize the existing format)! This can be a tremendous time saver for merchants.Format: Submit source feeds as TSV (tab separated value) files (we may be able except another format).Modifications: Please note that once we process your feed, you should not change ...

Read more   Best Practices Knowledge Base 

Oct 08
2012

Screencast: Google Shopping Manager

VersaFeed's Google Shopping Manager provides a robust set of tools to manage Product Listing Ads campaigns and maximize ROI on Google Shopping. This screencast serves as a tutorial to GSM on bidding and report analysis. Watch on YouTube »

Read more   Google Shopping Screencast 

Oct 08
2012

Screencast: Google Shopping Overview

VersaFeed explains the nuts and bolts of the new Google Shopping search engine and its integration with Google AdWords (Product Listing Ads). Watch on YouTube »

Read more   Google Shopping Screencast 

Oct 08
2012

Google Shopping "Unique Product Identifiers" Tips

Google Shopping (and other CSEs) require identification information for products so they can group similar products together. There are typically 3 distinct fields: GTIN (Global Trade Item Number), MPN (manufacturer part number), and the brand. We'll detail all 3 of these below and also discuss how you can utilize Google to find this information for some products. GTIN (Global Trade Item Number): Most commonly either a UPC or EAN number although these can also ...

Read more   Best Practices Google Shopping 

Jun 25
2012

How To Create a Simple Product Listing Ad Campaign for Google Shopping

As the new Google Shopping approaches, retailers (at a minimum) will need to create a new Google AdWords component to ensure their products continue listing. The steps below detail this process. Please keep in mind that retailers looking for a more robust solution should consider signing up for VersaFeed's Google Shopping Manager (GSM) product. Note (A): the instructions below assume that your Google Merchant Center account is active and receiving up-to-date product feeds (VersaFeed ...

Read more   Google Product Search Google PPC Bidding AdWords Product Listing Ads Google Shopping 

Jun 02
2012

Google Product Search Transitions To Google Shopping

Google Announced on May 31st, 2012 that over the next several months they will be overhauling Google Product Search into a pay-per-click (PPC) environment, and will rebrand this product as Google Shopping. Google Shopping will rely heavily on the Google AdWords Product Listing Ad format which VersaFeed has supported for over a year (Google PLA's, Google AdWords Product Listing Ads, Product Listing Ads: Google AdWords Done Right). Google's official announcements:http://googlecommerce.blogspot ...

Read more   Google Product Search PPC Google AdWords Product Listing Ads Google Shopping 

Oct 31
2011

Black Friday PDF Guide

Volusion.com, a VersaFeed ecommerce partner, released a great guide to surviving (and hopefully prospering!) during the "Black Friday" weekend. The PDF is available here.

Read more   Partnerships 

Jun 22
2011

Creating adCenter account for Bing Shopping

Shortly after the end of Bing's Cashback program Microsoft bundled Bing Shopping into adCenter -- Microsoft's multi-channel advertising platform. Since then, listing on Bing Shopping requires the creation of an adCenter account. Although we would like to create this account for you, we can't. Since adCenter requires a credit card during the account setup we will need you to create your account then send us your account info. Keep in mind Bing Shopping ...

Read more   Bing Shopping Knowledge Base 

Jun 22
2011

Claim Your Website in Google Merchant Center

While more than one Google Account can verify a website URL, only one account has the right to upload and publish products via Google Merchant Center for a given website. VersaFeed will be creating and uploading your data feeds to this claimed account. Once you have verified your website URL with Google Webmaster Tools you can now claim your website in Google Merchant Center: 1.Sign into your Google Merchant Center account.2.On the ...

Read more   Google Product Search Google Knowledge Base 

Jun 22
2011

Verify Your Website URL with Google

In order to claim your website URL in Google Merchant Center you first need to verify your URL with Google Webmaster Tools. This is Google's way to ensure you have ownership of a website in order to use their suite of website tools like Google Merchant Center and Google Analytics. It's relatively painless, but you do need access to your website admin area: 1.Log into Google Webmaster Tools.(Note: Make sure to ...

Read more   Google Product Search Google Knowledge Base 

Apr 05
2011

VersaFeed Partners with Shopify

Today VersaFeed is pleased to announce a partnership with Shopify, a leading ecommerce provider. VersaFeed works with just about every shopping platform on the market, and Shopify easily ranks among the best. So when we were approached about a possible partnership, we were very excited to get started. VersaFeed will begin offering data feed services to Shopify clients immediately via the Shopify App Store. Shopify's ecommerce platform blends the perfect amount of high-tech and ...

Read more   Partnerships 

Jan 05
2011

Product Listing Ads: Google AdWords Done Right

Summary: How to promote your products, on a budget, using Google AdWords Advertising. The most popular form of online advertising is, far and away, Google AdWords. It is a proven platform that, when configured properly, can drive massive traffic to your website. The problem is, AdWords is extremely complex and professional management can cost a fortune. However, there is an elegant solution to this problem: Google AdWords Product Listing Ads Utilizing Product Listings Ads, you ...

Read more   Google AdWords Product Extensions Product Listing Ads Google Shopping 

Dec 18
2010

Google AdWords Product Listing Ads

What Are Product Listing Ads? Product Listing Ads, or PLA's, are a new ad format on the Google AdWords Network. Google has been beta testing these ads for a year, and as of November 11th, 2010, are now allowing all U.S. retailers to utilize the new format. Below are two screenshots demonstrating what these new ads look like (click to enlarge): Notice in both of these examples the ads with images in the ...

Read more   Google Product Search AdWords Product Listing Ads Google Shopping 

Dec 13
2010

Linking Google Merchant Center with Google Checkout

Linking your Google Merchant Center (aka, Google Base or Google Product Search) account with your Google Checkout account can provide the following benefits: Product listings in Google Product Search can appear with the Google Checkout badge.It helps establish a Google "seller rating" for your Google Merchant Center account.Product listings can be filtered in Google Product Search via "Show Only Google Checkout" links.To link the accounts: 1.Login to Google Checkout and copy ...

Read more   Google Product Search Google Checkout 

Dec 10
2010

Recommended Comparison Shopping Engines

Our core recommendation is to maximize your product exposure on free shopping engines first. There are three of note: Google Product Search, Bing Shopping, and TheFind. These three free shopping engines, once properly tuned, can provide a solid stream of new customers to your website with no pay-per-click fees. The only downside is that competition is fierce among the free shopping engines. Having an optimized product data feed created by VersaFeed will help ensure your ...

Read more   PPC On a Budget Best Practices 

Dec 10
2010

Top 10 Data Feed Tips & Tricks

Looking for some sure-fire methods to maximize your exposure on the shopping engines? These time-proven techniques will help ensure your success on comparison shopping engines: 1.Craft your product titles carefully. Product titles are given extreme importance on the shopping engines when matching against consumer searches. Ensure you include the brand, what the product is, and any distinguishing features. More info on product titles »2.Focus on the three free comparison shopping engines first: Google ...

Read more   Google Product Search Best Practices 

Oct 28
2010

Linking Google Merchant Center With Google AdWords

Google is experimenting with a variety of AdWords features that can only be enabled by linking your Google Merchant Center Account with your Google AdWords account. This gives AdWords access to your raw inventory data feeds. If you have a professional Google AdWords management team, we recommend that you have them read this article and enable these features as they see fit. Step-By-Step Linking Instructions 1.Log in to your Google AdWords account and write ...

Read more   Google Product Search AdWords Product Extensions 

Oct 02
2010

Increasing Product Rank in Google Product Search

Before we can address how to increase rankings in Google Product Search, we need to examine exactly what criteria Google Product Search uses to determine product rank. Unfortunately, Google keeps most of this information secret — so much of our information is gleaned from observational experience over the years. Google published facts Include as much info about each product as you can. There are many product attributes that can be specified in the data feed, use ...

Read more   Google Product Search Best Practices Product Titles 

Sep 08
2010

Writing Effective Product Titles

Carefully crafted product titles can dramatically boost your inventory's visibility on the comparison shopping engines (CSE's). It can also help with SEO. Let's dive right in with some example product titles: BAD: Golf Polo, PlaidGOOD: Tommy Hilfiger Men's Golf Polo Shirt, PlaidBAD: Red Schwinn Beach CruiserGOOD: Red Schwinn "Winwood" Beach Cruiser 3-Gear BicycleWhen consumers search for your products on shopping engines we don't know what search terms they will use ...

Read more   Best Practices Product Titles 

Aug 25
2010

Adding Your Business to Google Places / Google Local

If you are a business owner with a website and a brick & mortar storefront, you can increase your Google visibility for free by adding your business to Google Places. Google Places is simply Google's method of allowing companies to register information about their physical store. Google then uses this information in a variety of ways to boost your store's online presence. Here are some examples: A search on Google for "San Francisco pet ...

Read more   Google Places On a Budget Best Practices Google 

Aug 16
2010

Goodbye Cashback, Hello Bing Shopping

On June 4th, Bing announced they were retiring the Cashback shopping program in favor of something else. It looks as if most of the dust has finally settled and we now have a fairly accurate look at where Bing Shopping will be headed: 1)  It's a free shopping engine, with no pay-per-click or pay-per-action (aka CPA) fees of any kind. This is obviously going to attract a lot of new retailers to list with ...

Read more   Bing Shopping 

Aug 16
2010

Bidding Strategies for PPC Shopping Engines

Bidding strategies are important for PPC (pay-per-click) shopping engines. All major shopping engines (with the exception of Google Product Search and Bing Shopping) are PPC, and most allow for a variable bid. To be successful on sites like Shopzilla, PriceGrabber, Amazon Product Ads, and NexTag, you must have a competent bidding strategy. There are two important tasks to consider: Initial bidding strategyOngoing bidding strategiesInitial Bidding Strategy Don't list your inexpensive products.For example, it ...

Read more   PPC Best Practices PPC Bidding 

Jul 08
2009

Google Product Search Seller Ratings, Part 3

In previous blog entries we've looked at the importance of Google Product Search "seller ratings" and how to use Google Checkout to obtain these ratings. This blog entry will focus on an alternative way of obtaining seller ratings utilizing ResellerRatings.com. ResellerRatings was founded in 1996 and allows consumers to review online merchants. They are generally regarded as fair to both merchants and consumers. We are interested in ResellerRatings because Google periodically extracts merchant ...

Read more   Google Product Search Seller Ratings Best Practices Google 

Jul 08
2009

Google Product Search Seller Ratings, Part 2

Last blog we discussed the best methods to have "seller ratings" listed next to your products on Google Product Search. We focused on two methods: using Google Checkout, and using ResellerRatings.com. This article will focus on the first option, Google Checkout. While Google Checkout doesn't seem like a product that has anything to do with customer reviews, it actually does. Part of the Google Checkout system includes automated emails which request reviews from ...

Read more   Google Product Search Seller Ratings Best Practices Google 

Jul 08
2009

Google Product Search Seller Ratings - Part 1

(This post has two sequel posts: Part 2 and Part 3) While searching on Google Product Search you'll frequently notice that some merchants have a "reviews" or "seller ratings" listed next to their store (see example). These ratings are incredibly important as consumers are more willing to do business with retailers they consider trustworthy — even if the product price is not the lowest. Google seller ratings consist of a 1 to 5 star visual ...

Read more   Google Product Search Seller Ratings Best Practices Google 


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VersaFeed Requirements

  • No firearms or accessories, medical supplies, vitamins or supplements
  • Minimum Google Shopping budget of $20,000/month
  • Minimum inventory size of 1,000 products
  • Minimum 6-month commitment on all plans

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