Videos

Structured Data Help for Google Price/Availability Suspensions

Part 2 of our Google Merchant Center inaccurate price/availability suspension warning screencast series. Here we cover the gory details of what Google expects your structured data to look like, including examples with variants (size/color variations that may be priced differently). Links referenced in the video:

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Google Suspension Warnings for Price/Availability

This video discusses Google Merchant Center suspension warnings for price and/or availability violations. John reviews the various parts of your website and data feed to help merchants understand what the real issues are and how to fix.

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How to Copy/Paste Product IDs for Promotions, Exclusions, Etc.

The video below details how to copy large sets of product identifiers (SKU, "group id", MPN, GTIN/UPC) from a spreadsheet into the VersaFeed system. This is commonly done to create Google Promotions, exclude items, or other feed modifications/optimizations that require operating on a large subset of product identifiers.

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Determining Product Identifiers (SKU, "group id", MPN, GTIN/UPC)

The video below helps clients and agencies determine what product identifier to utilize when creating rules to modify your product data feeds. By explaining how you can determine if a code is a SKU, "group id", MPN, or GTIN/UPC the video enables users to select the appropriate product identifier when making any feed modification that is selected via a list of product codes.

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Google Shopping Manager Overview

A high-level overview of the GSM platform: Google Shopping Manager, or GSM, is VersaFeed's online software toolset that enables retailers to easily list their inventory on Google Shopping and Google Product Listing Ads. VersaFeed manages the technical details so merchants can make straightforward executive decisions on budgets and bidding.

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Google Shopping for Wine Merchants

With Google's recently lifting the restriction of listing alcohol (wine, spirits, beer) on Google Shopping, this screencast covers how to successfully list wine on Google Shopping and to utilize VersaFeed's Google Shopping Manager (GSM) to achieve maximum results.

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GSM Grouping & Bidding Tutorial

This in-depth tutorial discusses how to use Google Shopping Manager's (GSM) grouping and bidding tools to create real world product groupings. John steps through various scenarios using simple methods to create, refine, and optimize groups of products for Google Shopping then shows how they translate on the AdWords side to ad groups and auto targets. VersaFeed's data feed management and GSM solution enables retailers to receive SKU-level feedback and maximize ROI on Google Shopping.

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Google Shopping Manager for AdWords Agencies

John explains the powerful product grouping tools behind Google Shopping Manager (GSM) geared towards AdWords agencies. Agencies can define custom rules using many different conditional match types which translate to super specific ad groups in AdWords. The ad groups contain auto targets for each product of the group, making both SKU-level bidding and SKU-level reporting possible.

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Screencast: Google Shopping Bidding Strategies

Google's recommended practices for bidding on Product Listing Ads / Google Shopping campaigns and explains the advantages to VersaFeed's SKU-based grouping and bidding solution. With SKU-based targets, VersaFeed has access to the full life cycle of a product in order to draw performance data for further bid adjustments.

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Data Feed Exclusion Manager

The Feed Exclusion manager enables clients to remove items from any shopping engine data feed based on various product attributes. For example, you can remove all items less than $50 from your Google feed only.

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Data Feeds Dashboard

An overview of the features and functionality of the Data Feeds page, including data extractions, data feed downloads, viewing/searching feeds, feed reports, exclusion reports, and upload times.

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Google Shopping Manager Tutorial

The first GSM tutorial, with in-depth coverarge of bid management and performance reporting analysis.

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Google Shopping Overview

VersaFeed explains the nuts and bolts of the new Google Shopping search engine and its integration with Google AdWords (Product Listing Ads).

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