Screencast: Google Shopping Manager for AdWords Agencies

Screencast: Google Shopping Manager for AdWords Agencies

John explains the powerful product grouping tools behind Google Shopping Manager (GSM) geared towards AdWords agencies. Agencies can define custom rules using many different conditional match types which translate to super specific ad groups in AdWords. The ad groups contain auto targets for each product of the group, making both SKU-level bidding and SKU-level reporting possible.



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