Screencast: Google Shopping Bidding Strategies

Screencast: Google Shopping Bidding Strategies

This screencast covers Google's recommended practices for bidding on Product Listing Ads / Google Shopping campaigns and explains the advantages to VersaFeed's SKU-based grouping and bidding solution. With SKU-based targets, VersaFeed has access to the full life cycle of a product in order to draw performance data for further bid adjustments. Stay tuned for the next screencast in this series, called "Bidding in Action."



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