Dec 16
2021

Merchant Promotion vs Sale Price Annotations / Badge

Google steadily introduces enhancements to Shopping ads and before you can execute, you have to know how to choose the right approach. When product prices are discounted during a sale, there are 2 common options that websites will utilize to communicate the price cut. Taking a look at the product landing page can typically clue you in on what to do next to ensure that your ads effectively promote this offer. Discount Shown on Landing ...

Read more   Google Product Search Google Best Practices Product Extensions Product Listing Ads Google Shopping 

Jan 05
2011

Product Listing Ads: Google AdWords Done Right

Summary: How to promote your products, on a budget, using Google AdWords Advertising. The most popular form of online advertising is, far and away, Google AdWords. It is a proven platform that, when configured properly, can drive massive traffic to your website. The problem is, AdWords is extremely complex and professional management can cost a fortune. However, there is an elegant solution to this problem: Google AdWords Product Listing Ads Utilizing Product Listings Ads, you ...

Read more   Google AdWords Product Extensions Product Listing Ads Google Shopping 

Oct 28
2010

Linking Google Merchant Center With Google AdWords

Google is experimenting with a variety of AdWords features that can only be enabled by linking your Google Merchant Center Account with your Google AdWords account. This gives AdWords access to your raw inventory data feeds. If you have a professional Google AdWords management team, we recommend that you have them read this article and enable these features as they see fit. Step-By-Step Linking Instructions 1.Log in to your Google AdWords account and write ...

Read more   Google Product Search AdWords Product Extensions 


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