Apr 12
2019

Merchant Integration with Buy on Google

In addition to the steps VersaFeed must take (previous article), merchants must also undertake action to integrate with Buy on Google. Merchants will need to: Receive new orders from Buy on Google listingsConfirm back to Google once an order has been shippedProcess the so-called "unhappy" path (returns and cancellations)There are three primary ways for clients to accomplish these tasks: 1 Utilize Google Merchant Center (GMC) to manually manage the entire process.GMC enables customer ...

Read more   Google AdWords Google Checkout Google My Business Marketplaces Google Shopping Actions 

Apr 12
2019

VersaFeed Integration with Buy on Google

VersaFeed supports Buy on Google in several ways. VersaFeed will optimize and tune your product feed -- taking your standard Google Merchant Center feed and getting it ready for Buy on Google listings. The product feed is the primary method of sending product information to Google and is therefore critical to a successful Buy on Google rollout. VersaFeed does the following to prepare a merchant for Buy on Google:1Begin to increase the frequency of product ...

Read more   Google AdWords Google Checkout Google My Business Marketplaces Google Shopping Actions 

Apr 12
2019

Buy on Google Overview

Buy on Google (formerly "Google Shopping Actions" and "Google Express") is generally considered Google's platform to compete with Amazon. It's a marketplace system where customers find products, checkout, and pay on Google.com--never visiting the merchant’s website directly. Consumers can find products on Google web properties (most notably search) as well as Google Assistant (using their voice on an Android phone or Google Home speaker). There are hints that Google will also ...

Read more   Google Google Checkout Google My Business Marketplaces Google Shopping Actions 


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