Buy on Google will be sunsetting September 26, 2023. Here’s what you need to know: For current participants, listings on Search or Shopping will cease to show the Buy on Google option as of 9/26/23. No action is needed.You can terminate participation in this program sooner than 9/26 if you would like using support All order data will be available through 9/26/24 (one year post program ending)For ...

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Earning the Coveted Blue Checkmark While competition for PLA real estate continues to heat up, there are several small but significant additions that merchants can make to their Google Shopping program to help gain an edge on a crowded SERP. One of these is Google’s “Top Quality Store" badge. This badge appears to the end user similar to the blue check marks already popular on social media platforms. Quality, trusted stores are highlighted on ...

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In addition to the steps VersaFeed must take (previous article), merchants must also undertake action to integrate with Buy on Google. Merchants will need to: Receive new orders from Buy on Google listingsConfirm back to Google once an order has been shippedProcess the so-called "unhappy" path (returns and cancellations)There are three primary ways for clients to accomplish these tasks: 1 Utilize Google Merchant Center (GMC) to manually manage the entire process.GMC enables customer ...

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VersaFeed supports Buy on Google in several ways. VersaFeed will optimize and tune your product feed -- taking your standard Google Merchant Center feed and getting it ready for Buy on Google listings. The product feed is the primary method of sending product information to Google and is therefore critical to a successful Buy on Google rollout. VersaFeed does the following to prepare a merchant for Buy on Google:1Begin to increase the frequency of product ...

Read more   Google AdWords Google Checkout Google My Business Marketplaces Google Shopping Actions 

Buy on Google (formerly "Google Shopping Actions" and "Google Express") is generally considered Google's platform to compete with Amazon. It's a marketplace system where customers find products, checkout, and pay on Google.com--never visiting the merchant’s website directly. Consumers can find products on Google web properties (most notably search) as well as Google Assistant (using their voice on an Android phone or Google Home speaker). There are hints that Google will also ...

Read more   Google Google Checkout Google My Business Marketplaces Google Shopping Actions