Free Product Listings on Google Shopping
Google recently announced that they now offer an option for Free Product Listings on Google Shopping. This change went into effect in the US at the end of April with an expected Global rollout by the end of the year.
What does this mean? Some of the digital real estate on the Google Shopping tab is now free through the “Surfaces across Google” program in the Merchant Center.
What does it NOT mean? That Google ...
Read more PPC On a Budget Google Best Practices Product Listing Ads Google Shopping
Don't Spend Full Daily Budget in Google Shopping
If you're a SMB, you often don't have a lot of time to figure out the optimum bids for your products. However, there is one big mistake that you do want to avoid: do NOT bid so high as to spend your entire campaign budget each day.
For example, let's say you sell guitars and you're willing to spend $100/day on Google Shopping. Let's also assume that you've ...
Read more PPC Bidding On a Budget AdWords Knowledge Base Google Shopping
Recommended Comparison Shopping Engines
Our core recommendation is to maximize your product exposure on free shopping engines first. There are three of note: Google Product Search, Bing Shopping, and TheFind.
These three free shopping engines, once properly tuned, can provide a solid stream of new customers to your website with no pay-per-click fees. The only downside is that competition is fierce among the free shopping engines. Having an optimized product data feed created by VersaFeed will help ensure your ...
