Oct 11

Shopping Feed Tips for a Smooth Holiday Season

Many things go into preparing for the busy holiday season. Planning budgets for big days, sometimes down to the hour, can be time intensive but can have a large pay off. Reviewing bidding strategies to make sure automation will adjust properly on high volume days will be a headache but is a must. When it comes to preparations involving your programs that leverage a product feed, rest assured that VersaFeed is at your disposal throughout ...

Read more   Google Product Search Meta Bing Shopping Best Practices Product Listing Ads 

Apr 04

Bing Product Ads Creation and Configuration

On 3/26/14 Bing announced that Product Ads (Bing's equivalent to Google Product Listing Ads) are now available to all U.S. retailers. This is great news! The steps below will guide the configuration process needed to launch. NOTE: For additional help Bing has created a 3 part video series here: Create a Merchant Center StoreUpload Your Product CatalogCreate a Product Ads Campaign General Login 1.Login to Bing Ads by visiting this ...

Read more   PPC Bidding Bing Shopping Best Practices Knowledge Base Bing Product Ads 

Jun 22

Creating adCenter account for Bing Shopping

Shortly after the end of Bing's Cashback program Microsoft bundled Bing Shopping into adCenter -- Microsoft's multi-channel advertising platform. Since then, listing on Bing Shopping requires the creation of an adCenter account. Although we would like to create this account for you, we can't. Since adCenter requires a credit card during the account setup we will need you to create your account then send us your account info. Keep in mind Bing Shopping ...

Read more   Bing Shopping Knowledge Base 

Aug 16

Goodbye Cashback, Hello Bing Shopping

On June 4th, Bing announced they were retiring the Cashback shopping program in favor of something else. It looks as if most of the dust has finally settled and we now have a fairly accurate look at where Bing Shopping will be headed: 1)  It's a free shopping engine, with no pay-per-click or pay-per-action (aka CPA) fees of any kind. This is obviously going to attract a lot of new retailers to list with ...

Read more   Bing Shopping