Over our 16 years in business building data feeds for retail clients, we've experienced quite a number of ecommerce replatforms. Our #1 recommendation on this is to plan for problems. There's always going to be something that comes up but hopefully with preparation and awareness, it will be minimal. Here are things we've observed over the years to help you stay ahead: Losing Google Merchant Center Site Verification & Claim: Make sure your ...

Read more   Google Product Search Google Best Practices AdWords Product Listing Ads Knowledge Base Google Shopping 

OverviewVersaFeed PriceWatch monitors your product prices compared to other vendors on the web. Using this information, PriceWatch enables clients to adjust their advertising strategies accordingly. Have the lowest price on a popular product? Use PriceWatch to increase bids to maximize exposure. Alternatively, is a product not priced competitively? Use PriceWatch to remove products or lower bids to save costs. TechnicalPriceWatch monitors pricing over 24 hour periods and enables merchants to use this data in two ...

Read more   PPC Bidding PPC Google AdWords Product Listing Ads Google Shopping 

In addition to the steps VersaFeed must take (previous article), merchants must also undertake action to integrate with Buy on Google. Merchants will need to: Receive new orders from Buy on Google listingsConfirm back to Google once an order has been shippedProcess the so-called "unhappy" path (returns and cancellations)There are three primary ways for clients to accomplish these tasks: 1 Utilize Google Merchant Center (GMC) to manually manage the entire process.GMC enables customer ...

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VersaFeed supports Buy on Google in several ways. VersaFeed will optimize and tune your product feed -- taking your standard Google Merchant Center feed and getting it ready for Buy on Google listings. The product feed is the primary method of sending product information to Google and is therefore critical to a successful Buy on Google rollout. VersaFeed does the following to prepare a merchant for Buy on Google:1Begin to increase the frequency of product ...

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This article provides technical details on how to add Google Ads KPI's to your VersaFeed account (an overview of the feature in general can be found here). Please click here to login and read the full article. Not a current client or agency? Contact VersaFeed today to see how we can help with your Google product feed.

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VersaFeed's FeedBack system now integrates Google Shopping campaign key performance indicators (KPIs) like ROAS, Revenue, Cost, and other metrics. Using these KPIs, VersaFeed clients can create Custom Labels, view reports, and generally integrate advanced performance-based logic into their Google Shopping campaign strategies. Please click here to login and read the full article. Not a current client or agency? Contact VersaFeed today to see how we can help with your Google product feed.

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If you're a SMB, you often don't have a lot of time to figure out the optimum bids for your products. However, there is one big mistake that you do want to avoid: do NOT bid so high as to spend your entire campaign budget each day. For example, let's say you sell guitars and you're willing to spend $100/day on Google Shopping. Let's also assume that you've ...

Read more   PPC Bidding On a Budget AdWords Knowledge Base Google Shopping 

Google has re-launched Product Listing Ads with their recently announced Google Shopping Campaigns (GSC). This article details how GSM users can migrate their existing GSM campaign to GSC and mange GSC with feed modifications moving forward. Some important notes before we get started: Google will sunset the current PLA architecture in late August 2014. At that point, Google will transition merchants to GSC via an automated and potentially error prone method. Users should manually switch ...

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Google Shopping Campaigns (GSC) are a new way to list merchants' product inventory on Google Shopping and Google Product Listing Ads. The overall architecture of the system is still very similar: merchants send inventory feeds to Google, create an AdWords campaign that specifies bids/budgets, monitor results, and adjust bids/budgets as needed. Auto targets > SubdivisionsGSC changes how you create the AdWords campaign to set bids/budgets on your items. Instead of auto targets and ...

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Google Shopping Manager, or GSM, is VersaFeed's online software toolset that enables retailers to easily list their inventory on Google Shopping and Google Product Listing Ads. VersaFeed manages the technical details so merchants can make straightforward executive decisions on budgets and bidding. Watch the screencast below of Google Shopping Manager Overview: Watch Google Shopping Manager Overview on YouTube » GSM consists of 3 main parts: Data Feed CreationBid ManagementReporting & AnalysisLet's take a look at ...

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Follow the steps in the video below to link your AdWords to Analytics: Watch on YouTube More info: http://support.google.com/adwords/answer/1704341/?hl=en

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1.Find your Google AdWords Customer ID. This can be found by logging into your Google AdWords account and looking at the top right of any page. It is a ten digit number formatted like so "Customer ID: 123-456-7890". 2.Send us your AdWords Customer ID via email, phone, secure message, or GSM signup form in the VersaFeed dashboard. 3.We will then request access to your AdWords account. This is a manual process and ...

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Google Announced on May 31st, 2012 that over the next several months they will be overhauling Google Product Search into a pay-per-click (PPC) environment, and will rebrand this product as Google Shopping. Google Shopping will rely heavily on the Google AdWords Product Listing Ad format which VersaFeed has supported for over a year (Google PLA's, Google AdWords Product Listing Ads, Product Listing Ads: Google AdWords Done Right). Google's official announcements:http://googlecommerce.blogspot ...

Read more   Google Product Search PPC Google AdWords Product Listing Ads Google Shopping 

Summary: How to promote your products, on a budget, using Google AdWords Advertising. The most popular form of online advertising is, far and away, Google AdWords. It is a proven platform that, when configured properly, can drive massive traffic to your website. The problem is, AdWords is extremely complex and professional management can cost a fortune. However, there is an elegant solution to this problem: Google AdWords Product Listing Ads Utilizing Product Listings Ads, you ...

Read more   Google AdWords Product Extensions Product Listing Ads Google Shopping 

What Are Product Listing Ads? Product Listing Ads, or PLA's, are a new ad format on the Google AdWords Network. Google has been beta testing these ads for a year, and as of November 11th, 2010, are now allowing all U.S. retailers to utilize the new format. Below are two screenshots demonstrating what these new ads look like (click to enlarge): Notice in both of these examples the ads with images in the ...

Read more   Google Product Search AdWords Product Listing Ads Google Shopping