Overview
Increasing Product Visibility & Online Sales
VersaFeed's latest white paper gives you the inside scoop on how comparison shopping engines can increase your online sales in a few simple steps.
Online comparison shopping engines like Google Product Search™, Amazon™, and PriceGrabber™ can bring hundreds, even thousands of clicks a day to websites just like yours. Listing your products on these major shopping platforms is one of the most effective ways to increase your online sales.
Why VersaFeed?
The process of dealing with shopping engine data feeds requires a high level of technical ability and constant persistence. That's where VersaFeed comes in. VersaFeed automatically extracts your product inventory every 48 hours and uploads optimized product data feeds to select shopping engines and affiliate networks.
Data Feed Optimization
Optimized data feeds are a key ingredient to successful modern-day marketing campaigns. VersaFeed engineers personally analyze your data feeds to ensure maximum product exposure through various optimization techniques. These feed optimization passes are rarely done by our competitors, but are a crucial step to ensure your products rank highly.
Track Results
We are confident VersaFeed works, and want you to be, too. All data feeds include unique URL tracking parameters that integrate with leading third party analytic tools, such as Google Analytics™. With these tools you can monitor exactly how many sales VersaFeed generates for your company across each marketing channel.
The Best Part?
With VersaFeed, your company does not have to deal with inventory spreadsheets or modify your product database — we do this for you. Simply keep your website inventory up to date and VersaFeed will handle the rest. This is what sets us apart from the rest, and you can read more about our core technology here.
Shopping Engines
Google Product Search
Google Product Search is Google's comparison shopping engine (CSE). Because retailers can list their inventory with no pay-per-click fees it is massively popular and has more merchandise than any other CSE on the internet.
Bing Shopping
Bing is Microsoft's answer to Google and hence has a massive budget for both advertising and technology. In addition, as of August 2010, listing products on Bing became dramatically easier and (best of all) free. For these reasons, even retailers on a serious marketing budget should consider listing with Bing Shopping.
TheFind
TheFind is relatively hit and miss for merchants, however, it is free. Just like Google Product Search and Bing Shopping, there are no pay-per-click or cost-per-acquisition fees. For these reasons, the site is included in VersaFeed's Base Package.
Amazon Product Ads
Amazon is the most popular online store in the world. Many consumers head straight to Amazon to purchase items because of their reputation and size. Amazon Product Ads enable ecommerce retailers to reach tens of millions of shoppers via highly targeted ads and has some of the highest conversion rates in the industry.
PriceGrabber
PriceGrabber is a powerful shopping channel that provides product listings for Yahoo! Shopping, parts of the AOL network, and of course, PriceGrabber.com. In addition to this large audience, PriceGrabber also has a fantastic interface and extremely advanced bidding tools.
Shopzilla
Shopzilla is one of the largest comparison shopping engines and attracts over 20 million unique visitors every year. Shopzilla was previously known as BizRate, which originated as a home and garden product listing service and has since expanded to include almost every category of merchandise. Shopzilla also powers AOL Shopping (previously known as InStore.com).
Nextag
Nextag has been in the comparison shopping business since 1999 and has shopping sites targeting the US, UK, France, and Germany. Nextag receives over 20 million unique visitors per month making it one of the larger comparison shopping engines.
Shopping.com
Shopping.com is massive and backed by eBay. With 20 million visitors per month you can be sure that, no matter what you sell, somebody is searching for it on Shopping.com. Shopping.com was acquired by eBay in 2005.
Advertising Platforms
Google Product Listing Ads
Google AdWords is the largest and most innovative advertising platform in the world and remains the main source of Google's enormous revenue stream. Every day, million's of searchers see ads powered by Google AdWords, and Product Listing Ads is a creative new way advertisers can reach potential customers.
Affiliate Networks
Google Affiliate Network
Google Affiliate Network is a segment of the Google Display Network comprised of affiliate publishers who specialize in driving conversions for advertisers.
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