Overview
Increasing Product Visibility & Online Sales
VersaFeed's latest white paper gives you the inside scoop on how comparison shopping engines can increase your online sales in a few simple steps.
Online shopping comparison websites like Google Product Search™, Amazon™, and Shopping.com™ bring hundreds, even thousands of clicks a day to websites just like yours. Listing your products on these major shopping platforms is a simple and effective way to increase your online sales.
Why VersaFeed?
The process of listing your inventory on these sites can be tedious and requires a high level of technical ability. That's where we come in. VersaFeed scans your website every 48 hours for up-to-date information, then lists your inventory on the shopping search engines of your choosing.
Data Feed Optimization
To get your products on these sites we create specialized data feeds of your inventory. VersaFeed engineers then personally analyze these feeds to find ways to maximize your product exposure. This feed optimization pass is rarely done by other companies but is a crucial step to ensure your products rank highly.
Track Results
We are confident VersaFeed works, and want you to be, too. You can monitor exactly how many sales VersaFeed generates for your company by using Google Analytics™, a free website tracking tool.
The Best Part?
With VersaFeed, your company does not have to deal with inventory spreadsheets or modify your product database — we take care of all that for you. Simply keep your website inventory up to date, and VersaFeed will ensure that your products get optimum exposure on popular shopping sites.
Explore more information about each comparison shopping engine...
Google Product Search
Google Product Search is Google's comparison shopping engine (CSE). Because retailers can list their inventory with no pay-per-click fees it is massively popular and has more merchandise than any other CSE on the internet.
Microsoft Bing Shopping
Bing is Microsoft's answer to Google and hence has a massive budget for both advertising and technology. In addition, as of August 2010, listing products on Bing became dramatically easier and (best of all) free. For these reasons, even retailers on a serious marketing budget should consider listing with Bing Shopping.
TheFind
TheFind is relatively hit and miss for merchants, however, it is free. Just like Google Product Search and Bing Shopping, there are no pay-per-click or cost-per-acquisition fees. For these reasons, the site is included in VersaFeed's Base Package.
Amazon Product Ads
Amazon is the most popular online store in the world. Many consumers head straight to Amazon to purchase items because of their reputation and size. Amazon Product Ads enable ecommerce retailers to reach tens of millions of shoppers via highly targeted ads and has some of the highest conversion rates in the industry.
PriceGrabber
PriceGrabber is a powerful shopping channel that provides product listings for Yahoo! Shopping, parts of the AOL network, and of course, PriceGrabber.com. In addition to this large audience, PriceGrabber also has a fantastic interface and extremely advanced bidding tools.
Shopzilla
Shopzilla is one of the largest comparison shopping engines and attracts over 20 million unique visitors every year. Shopzilla was previously known as BizRate, which originated as a home and garden product listing service and has since expanded to include almost every category of merchandise. Shopzilla also powers AOL Shopping (previously known as InStore.com).
Nextag
Nextag has been in the comparison shopping business since 1999 and has shopping sites targeting the US, UK, France, and Germany. Nextag receives over 20 million unique visitors per month making it one of the larger comparison shopping engines.
Shop.com
Founded in 1997, Shop.com has approximately 4 million unique visitors per month and markets to female shoppers. Shop.com focuses on the following product categories: Apparel & Accessories, Home & Garden, Gifts & Occasions, Family & Beauty.
Shopping.com
Shopping.com is massive and backed by eBay. With 20 million visitors per month you can be sure that, no matter what you sell, somebody is searching for it on Shopping.com. Shopping.com was acquired by eBay in 2005.
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