Writing Effective Product Titles
- BAD: Golf Polo, Plaid
- GOOD: Tommy Hilfiger Men's Golf Polo Shirt, Plaid
- BAD: Red Schwinn Beach Cruiser
- GOOD: Red Schwinn "Winwood" Beach Cruiser 3-Gear Bicycle
- What the product "is" — In the first example it's a shirt; in the second, a bicycle.
- The brand — Even if your ecommerce software has a separate area for brand, you should add the brand to the title unless your software automatically does this for you.
- The details — Examples from above would be "Men's," "Plaid," "Red," "Winwood," and "3-Gear."
Shopping engines utilize the product title more than any other product attribute in the data feed. The shopping engines will also look at the (much larger) product description, but to a significantly lesser extent. Title your products carefully (using the guidelines above) and you will maximize your chances of success.
For an established retailer, making large-scale modifications to product titles can be a daunting task. VersaFeed can help by leaving your titles as-is on your website, but making automated changes to the titles in the data feed only.