Increasing Product Rank in Google Product Search

Oct 02, 2010 |  Google Product Search, Best Practices, Product Titles

Before we can address how to increase rankings in Google Product Search, we need to examine exactly what criteria Google Product Search uses to determine product rank. Unfortunately, Google keeps most of this information secret — so much of our information is gleaned from observational experience over the years. Google published facts Include as much info about each product as you can. There are many product attributes that can be specified in the data feed, use ...

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Writing Effective Product Titles

Sep 08, 2010 |  Best Practices, Product Titles

Carefully crafted product titles can dramatically boost your inventory's visibility on the comparison shopping engines (CSE's). It can also help with SEO. Let's dive right in with some example product titles: BAD: Golf Polo, PlaidGOOD: Tommy Hilfiger Men's Golf Polo Shirt, PlaidBAD: Red Schwinn Beach CruiserGOOD: Red Schwinn "Winwood" Beach Cruiser 3-Gear BicycleWhen consumers search for your products on shopping engines we don't know what search terms they will use ...

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