Claim Your Website in Google Merchant Center

Jun 22, 2011 |  Google Product Search, Google, Knowledge Base

While more than one Google Account can verify a website URL, only one account has the right to upload and publish products via Google Merchant Center for a given website. VersaFeed will be creating and uploading your data feeds to this claimed account. Once you have verified your website URL with Google Webmaster Tools you can now claim your website in Google Merchant Center: 1.Sign into your Google Merchant Center account.2.On the ...

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Verify Your Website URL with Google

Jun 22, 2011 |  Google Product Search, Google, Knowledge Base

In order to claim your website URL in Google Merchant Center you first need to verify your URL with Google Webmaster Tools. This is Google's way to ensure you have ownership of a website in order to use their suite of website tools like Google Merchant Center and Google Analytics. It's relatively painless, but you do need access to your website admin area: 1.Log into Google Webmaster Tools.(Note: Make sure to ...

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Google AdWords Product Listing Ads

Dec 18, 2010 |  Google Product Search, AdWords, Product Listing Ads

What Are Product Listing Ads? Product Listing Ads, or PLA's, are a new ad format on the Google AdWords Network. Google has been beta testing these ads for a year, and as of November 11th, 2010, are now allowing all U.S. retailers to utilize the new format. Below are two screenshots demonstrating what these new ads look like (click to enlarge): Notice in both of these examples the ads with images in the ...

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Linking Google Merchant Center with Google Checkout

Dec 13, 2010 |  Google Product Search, Google Checkout

Linking your Google Merchant Center (aka, Google Base or Google Product Search) account with your Google Checkout account can provide the following benefits: Product listings in Google Product Search can appear with the Google Checkout badge.It helps establish a Google "seller rating" for your Google Merchant Center account.Product listings can be filtered in Google Product Search via "Show Only Google Checkout" links.To link the accounts: 1.Login to Google Checkout and copy ...

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Top 10 Data Feed Tips & Tricks

Dec 10, 2010 |  Google Product Search, Best Practices

Looking for some sure-fire methods to maximize your exposure on the shopping engines? These time-proven techniques will help ensure your success on comparison shopping engines: 1.Craft your product titles carefully. Product titles are given extreme importance on the shopping engines when matching against consumer searches. Ensure you include the brand, what the product is, and any distinguishing features. More info on product titles »2.Focus on the three free comparison shopping engines first: Google ...

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Linking Google Merchant Center With Google AdWords

Oct 28, 2010 |  Google Product Search, AdWords, Product Extensions

Google is experimenting with a variety of AdWords features that can only be enabled by linking your Google Merchant Center Account with your Google AdWords account. This gives AdWords access to your raw inventory data feeds. If you have a professional Google AdWords management team, we recommend that you have them read this article and enable these features as they see fit. Step-By-Step Linking Instructions 1.Log in to your Google AdWords account and write ...

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Increasing Product Rank in Google Product Search

Oct 02, 2010 |  Google Product Search, Best Practices, Product Titles

Before we can address how to increase rankings in Google Product Search, we need to examine exactly what criteria Google Product Search uses to determine product rank. Unfortunately, Google keeps most of this information secret — so much of our information is gleaned from observational experience over the years. Google published facts Include as much info about each product as you can. There are many product attributes that can be specified in the data feed, use ...

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Google Product Search Seller Ratings, Part 3

Jul 08, 2009 |  Google Product Search, Seller Ratings, Best Practices, Google

In previous blog entries we've looked at the importance of Google Product Search "seller ratings" and how to use Google Checkout to obtain these ratings. This blog entry will focus on an alternative way of obtaining seller ratings utilizing ResellerRatings.com. ResellerRatings was founded in 1996 and allows consumers to review online merchants. They are generally regarded as fair to both merchants and consumers. We are interested in ResellerRatings because Google periodically extracts merchant ...

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Google Product Search Seller Ratings, Part 2

Jul 08, 2009 |  Google Product Search, Seller Ratings, Best Practices, Google

Last blog we discussed the best methods to have "seller ratings" listed next to your products on Google Product Search. We focused on two methods: using Google Checkout, and using ResellerRatings.com. This article will focus on the first option, Google Checkout. While Google Checkout doesn't seem like a product that has anything to do with customer reviews, it actually does. Part of the Google Checkout system includes automated emails which request reviews from ...

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Google Product Search Seller Ratings - Part 1

Jul 08, 2009 |  Google Product Search, Seller Ratings, Best Practices, Google

(This post has two sequel posts: Part 2 and Part 3) While searching on Google Product Search you'll frequently notice that some merchants have a "reviews" or "seller ratings" listed next to their store (see example). These ratings are incredibly important as consumers are more willing to do business with retailers they consider trustworthy — even if the product price is not the lowest. Google seller ratings consist of a 1 to 5 star visual ...

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